i-Vision's Interactive MoTi-MoTi(TM) Solution Featured in SMG Shanghai Interactive Television Co. Ltd. Demonstration of Wireless, Interactive HDTV Broadcast

i-Vision's Interactive MoTi-MoTi(TM) Solution Featured in SMG Shanghai Interactive Television Co. Ltd. Demonstration of Wireless, Interactive HDTV Broadcast

SHANGHAI, China, March 7 /Xinhua-PRNewswire/ -- i-Vision, the leading technology provider in China offering broadcast interactive TV solutions, is pleased to announce that its innovative wireless, interactive MoTi-MoTi(TM) solution today allowed viewers to add interactivity and personalization to the experience of watching the Houston Rockets play the Chicago Bulls, during a demonstration by SMG Shanghai Interactive Television Co. Ltd. (SiTV) of its TV 2.0 initiative.

i-Vision is the strategic partner of SiTV for interactive TV business. For this demonstration, i-Vision's MoTi-MoTi(TM) operating platform was utilized to create a customized package of interactive, value-added services and enabled SiTV to aggregate data-casting channels and broadcast combinations of videos, text and pictures to wireless Intel laptops and set-top boxes. i-Vision's MoTi-MoTi(TM) made it possible for viewers to watch the high definition broadcast of the game while simultaneously visiting TaoBao to purchase Yao Ming's sneakers, viewing detailed scores from other NBA games; participating in online voting; chatting with friends online and sharing online video content.

i-Vision's open standard platform empowers service providers, content aggregators, advertisers and commercial operators to enhance their offerings and interact with their target customers. It also enables mobile TV operators to expand their income streams from traditional advertising and subscription revenues.

The company's wireless interactive TV solutions will support wireless broadcast of high definition Olympics in 2008, enabling the Government to achieve the goal of Digital Olympics and bring a new compelling digital TV experience to domestic and foreign users on the next generation laptops, mobile phones, UMPCs, PDAs, MP4s and mobile multi-media devices during the Games. In addition to watching the Games, the audience will be able to check the latest information such as medal charts, Olympic city maps, traffic data, weather reports and other services anytime, anywhere.

About MoTi-MoTi(TM)

MoTi-MoTi(TM) was selected as one of China's Top 50 Upcoming Mobile Value- Added Products at the 2008 China Mobile Phone CEO Forum held in Beijing in January. i-Vision was also selected as one of 50 'Top Innovators' for the GSMA's Mobile Innovation Summit at the Mobile Asia Congress in November 2007.

MoTi-MoTi(TM) is an end-to-end mobile TV operating platform that enables operators to produce a personal mobile TV portal that includes the program guide and targeted, interactive value-added applications and interactive advertising to the users. The solution creates a more compelling user experience with the insertion of unobtrusive interactive content enhancements, infomercials and value added services relevant to the mobile TV content being consumed. It also allows the conversion of conventional TV commercials into innovative and accountable formats, helping advertisers to achieve higher returns from their advertising investments. As a result, mobile TV operators will be able to drive new revenue sources beyond their subscription-based and traditional ad-supported models.

About i-Vision

i-Vision is a Beijing based company that develops mobile TV operation system, interactive TV solutions and value added services. The Company has established strategic partnerships with network operators, infrastructure solution providers, device manufacturers and service providers to bring interactive mobile TV services to various end devices including smart phones, PDAs, PCs and UMPCs. i-Vision is backed by Gobi Partners Inc. ( http://www.gobivc.com/ ), a VC fund that focuses on early stage IT and digital media investments in China. i-Vision was selected as a winner of the prestigious Red Herring 100 Asia 2007 awards.

   For more Information, please contact:     Janine Coughlin    Tel:     +86-10-6280-0810 ext. 8002    Email:   janine@ivisionchina.com  

Source: i-Vision

CONTACT: Janine Coughlin, i-Vision China, +86-10-6280-0810 ext. 8002; or
janine@ivisionchina.com

Web site: http://www.gobivc.com/

---

Profile: International Entertainment