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Thursday, March 27, 2008

BACARDI B-LIVE Concert Rocks Miami On April 19

BACARDI B-LIVE Concert Rocks Miami On April 19

Additional Acts Confirmed to Perform Including Dave Navarro, Deep Dish, DJ Skribble and more...

MIAMI, March 27 /PRNewswire/ -- BACARDI(R) B-LIVE(R), an innovative global concert series that embraces diverse artists in a collaborative showcase, lands at Miami's Bayfront Amphitheater April 19. BACARDI is pleased to announce that joining already signed Groove Armada, will be Deep Dish (Dubfire + Sharam), Cedric Gervais, and the combination of Dave Navarro and DJ Skribble featuring ?uestlove (Questlove), Cisco Adler, J Mello and DJ Slynkee.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080327/NYTH075 )

A 25-country global program of music events, BACARDI B-LIVE showcases both international and emerging artists, providing them with the opportunity to join forces and deliver rousing audio and visual experiences designed to promote spontaneity through audience participation.

In addition to the vibrant musical styles of Groove Armada, BACARDI B-LIVE presents an exciting lineup: alternative's first true rock hero, Dave Navarro; multi-media personality, DJ Skribble; DJ and house music producers, Deep Dish (Dubfire + Sharam); drummer, DJ, and record producer, ?uestlove; former front man for the band Whitestarr, Cisco Adler; hip hop and pop music artist, J Mello; resident DJ of Space Miami, Cedric Gervais; and the most versatile DJ, Slynkee. The complete line-up will be announced at a later date.

"Each B-LIVE concert is unique, bringing together a one-of-a-kind collaboration of distinguished musical artists along with great-tasting BACARDI rum cocktails for a memorable experience," said Nick Boyce, senior marketing manager, Bacardi U.S.A. Inc.

In addition to turning up the volume on the Miami music scene, BACARDI B-LIVE will benefit the city by supporting both local and national organizations for the arts.

Proud to call Miami its U.S. corporate home, its distinguished family of rums will be features at B-Live in a way never seen before. Concert attendees (21+ only) can experience the "BACARDI Avenue of Cocktails," where they will have the opportunity to create their own custom signature drink recipes through the aid of a computerized drink preparation module.

No mystery that the 'spirit' behind the B-LIVE series is BACARDI, which in 1862 revolutionized the spirits industry when founder Don Facundo Bacardi began producing BACARDI Rum, the world's first light bodied rum, in Santiago de Cuba. Today, BACARDI Rum is produced in Puerto Rico, following the production legacy set forth by Don Facundo -- crafted in a five step distillation process, aged in American white oak barrels, and filtered five times for unparalleled quality and smoothness.

BACARDI B-LIVE is an exclusive ticketed private event for adults ages 21 and over only. For more information and to register to win tickets, please visit www.blivemiami.com.

About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc. is the United States import, sales and marketing arm of one of the world's leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI(R) rum, the world's number-one selling rum; GREY GOOSE(R) vodka, the world-leader in super-premium vodka; DEWAR'S(R) Blended Scotch whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE(R) gin, the fastest-growing gin in the spirits industry; CAZADORES(R) blue agave tequila, one of the top-selling 100 percent blue agave tequilas worldwide; MARTINI & ROSSI(R) vermouth, the world-leader in vermouth; and other leading brands.

    For additional information:     Cortney Silverman, Senior Account Executive    Corbin & Associates, LTD.    212/246-3586 / Cortney@corbinpr.com     Joe Gerbino, Manager, Corporate Communications & Public Relations    BACARDI U.S.A., INC.    305/573-8600 ext. 1421 / jgerbino@bacardi.com                     THIRSTY FOR LIFE? DRINK RESPONSIBLY.                              www.blivemiami.com  

(C)2008 BACARDI, THE BAT DEVICE AND B-LIVE ARE REGISTERED TRADEMARKS OF BACARDI & COMPANY LIMITED. BACARDI U.S.A., INC., MIAMI, FL. RUM - 40% ALC. BY

VOL.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20080327/NYTH075
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN6
PRN Photo Desk, photodesk@prnewswire.com

Source: Bacardi U.S.A., Inc.

CONTACT: Cortney Silverman, Senior Account Executive of Corbin &
Associates, LTD. for Bacardi U.S.A., Inc., +1-212-246-3586,
Cortney@corbinpr.com; or Joe Gerbino, Manager, Corporate Communications &
Public Relations for BACARDI U.S.A., INC., +1-305-573-8600 Ext. 1421,
jgerbino@bacardi.com

Web site: http://www.blivemiami.com/


Profile: International Entertainment

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