Private Further Expands Its New Media Distribution in Europe's Leading IPTV Market as Part of Triple-Play Offer

Private Further Expands Its New Media Distribution in Europe's Leading IPTV Market as Part of Triple-Play Offer

BARCELONA, Spain, March 27 /PRNewswire-FirstCall/ -- Private Media Group Inc. (NASDAQ:PRVT) announced today the launch of its content for Video-on-Demand (VOD) on the Neuf Cegetel IPTV platform in France as part of Neuf's Triple-Play offer.

Neuf TV offers more than 200 TV channels, including all leading French and international channels, and a library of 5,000 VOD/SVOD titles, featuring news, series, movies and documentaries. With respect to Private, Neuf VOD will provide access to hundreds of titles from Private's extensive proprietary movie library, including both new releases as well as classic blockbuster titles.

Peter Cohen, COO of Private Media Group commented: "We are delighted with being able to feature our content on Neuf Cegetel's platform, which with 750,000 subscribers has a 30% market share of the French IPTV market. With this launch we have taken another step forward in our aggressive IPTV rollout in the dynamic European IPTV/VOD market* and now have our content accessible to more than 90% of French IPTV subscribers." Cohen continued: "France, with its population of 62 million people, is currently the overwhelmingly dominant and most rapidly growing IPTV market in Europe and consequently we expect this development to have a very positive impact on our business going forward."

During 2007 the European IPTV market grew by 60% to 6.4 million IPTV subscribers. At the end of 2007, Private had entered into agreements supplying content for VOD services to a total of 24 major platform operators in 11 countries in the region, thereby gaining 70% market coverage with 4.5 million subscribers.

   NOTES TO THE EDITOR    Footnote   * According to Global IPTV Forecasts made by MRG (Multimedia Research     Group, Inc.) in October 2007, the number of global IPTV subscribers is     estimated to grow from 13.5 million in 2007 to 72.6 million in 2011, a     compound annual growth rate of 52 percent. Europe continues to be the     biggest market for IPTV, with France significantly leading the growth     projections through its principal telcos. The number of IPTV subscribers     in Europe is forecasted to grow from approximately 6.4 million in 2007     to 30.4 million in 2011, a compound annual growth rate of 48 percent.    About the Neuf Cegetel group  

Neuf Cegetel is the leading alternative operator in France. The group operates its own national network infrastructure, comprising 49,000 kilometres of optical fibres, and has invested heavily in the rollout of its DSL access network. This means that Neuf Cegetel is in a position to produce its own broadband services, control their costs and quality and sell them directly to more than 70% of the target population. Neuf Cegetel has a presence in all segments of the market, providing a wide range of services to residential customers, corporate and telecoms and Internet service providers. Neuf Cegetel, whose two key shareholders are the Louis Dreyfus and SFR groups, reported revenues of 3.3 billion euro in 2007. For more information on Neuf Cegetel go to: www.groupeneufcegetel.fr

About Private Media Group

With its 40 year track record, NASDAQ listed Private Media Group is a brand-driven world leader in adult entertainment and distributes premium quality content globally via a wide range of platforms including more than 900 million mobile telephone handsets, IPTV/VOD, broadband Internet, television broadcasting, DVDs and magazines. Private Media Group owns the worldwide rights to its extensive archive of high-quality content, and also licenses its Private and "Silver Girls" trademarks internationally for a select range of luxury consumer products. Private's vision is to be the world's preferred content provider of adult entertainment to consumers anywhere, at any time and across all distribution platforms and devices.

Disclaimer

This release contains, in addition to historical information, forward- looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

   For further information please contact:   Johan Gillborg   Chief Financial Officer   Private Media Group   Tel +34 93 590 70 70   johan.gillborg@private.com  

First Call Analyst:
FCMN Contact:

Source: Private Media Group

CONTACT: Johan Gillborg, Chief Financial Officer, Private Media Group,
+34-93-590-70-70, johan.gillborg@private.com

Web site: http://www.prvt.com/
http://www.groupeneufcegetel.fr/

---

Profile: International Entertainment