Motion Network and Happigo to Launch Chinese TV Shopping Program for European Luxury Brands

Motion Network and Happigo to Launch Chinese TV Shopping Program for European Luxury Brands

ZUG, Switzerland, March 27/PRNewswire/ -- Swiss Hawk AG portfolio company Motion Network Holding Plc ("MNH") is involved in launching the first Chinese TV shopping program dedicated to European luxury brands with Happigo, through its group company Ante Time Productions. Happigo was founded by Hunan Broadcasting Group, the biggest private media group in China, and the Hunan Satellite TV Station, one of the most famous Chinese TV stations. Happigo started operating on March 17, 2006 and up to now, Happigo is the one and only live TV transmission home shopping company in mainland China that produces 10 hours' continuous live home shopping programs.

Happigo broadcasts over a large part of the Chinese territory and over all the most thriving regions in China. In 2007, Happigo covered 16 million families and made YEN1,100,000,000 (roughly US$156,000,000) in sales. The target for 2008 is set to YEN2,300,000,000 (roughly US$326,000,000). Happigo members count 903,467 people, two third of them being women. 83 % of them are between 20 and 45. It is a young audience asking for trendy and new products.

The new program produced by Ante Time Production will be broadcasted live at 7:00pm when the audience reaches its peak for all age-groups. Sales can reach up to YEN15,000 (roughly US$2,100) per minute. For a special package of cosmetics which sale began on 2007/12/28, Happigo has already sold 7316 packages (YEN3,673,000 ; roughly US$520,500) and broadcasted 10 live shows for this particular product.

The co-production combines Ante Time Production's expertise in quality TV program production and local network in Europe with Happigo's renowned nationwide and successful home shopping TV channel. This first co-production between Ante Time and Happigo is the benchmark for further co-operations in China.

About Ante Time Production

Ante Time Production based in Paris is a division of MNH and is a video and film production company offering a wide range of content production and technical facilities. Ante Time works with solid partners such as Golden Eagle Broadcast Group and Oriental CJ in China for products and TV content exports. Ante Time's aim is to provide quality content for a triple play media convergence challenge, working internationally thanks to the new streams of MNH. Ante Time also has expertise in the area of sponsoring. TV content is mostly backed up by sponsors or bartering operations. Currently, Ante Time works with a large range of brands able to implement and co-finance TV production costs with content relevant to the brands. http://www.antetimeprod.com/

About Happigo

Happigo Home Shopping Co., Ltd., is a modern media company using multi-media (television, Internet and magazines) to create a selling platform, and is dedicated to developing the new generation market of home shopping in China. Happigo started broadcasting on 17 March 2006, and was founded by Hunan Broadcasting Group, the biggest media group in China, and Hunan Satellite TV Station, one of the most recognised TV stations in China. Happigo is the first and for now the only live TV Home Shopping Company in the mainland China. Since the very beginning, Happigo has been the first TV channel that produces 10 hours' continual specialised live home shopping programs. http://www.happigo.com/(in Chinese)

About Motion Network Holding Plc ("MNH")

MNH operates in the sector of communication and provides B2C and B2B services in the area of Television, IPTV, Internet, media content production and post production, software and retail. MNH operating services cover mostly Europe, Far East and the US. MNH's wholly owned Luxembourg subsidiary Motion Network TV ("MNTV") is the main group company that operates as a pan European film and music dedicated TV channel. http://www.motionnetworktv.com.

About Swiss Hawk AG

Swiss Hawk AG is building an alternative asset investment company and pursues an aggressive investment policy based on actively investing and trading mainly in late stage pre-IPO and IPOs with high-growth potential and planned short term exit. Swiss Hawk is listed on the Frankfurt Stock Exchange Open Market.

          For further information contact:      Christophe Kourdouly,      MNH/Antetime,      Tel: +33-1-72-100213/214      Mary Prendergast     Tel: +41-41-511-0198     Email: contact@swisshawk.com  

Source: Swiss Hawk AG

For further information contact: Christophe Kourdouly, MNH/Antetime, Tel: +33-1-72-100213/214. Mary Prendergast, Tel: +41-41-511-0198, Email: contact@swisshawk.com

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Profile: International Entertainment