Austrian National Library Picture Archive Now at http://www.picturedesk.com

Austrian National Library Picture Archive Now at http://www.picturedesk.com

200,000 Pictures From the Largest Image Documentation Center in Austria Can Now be Digitally Retrieved - Another Step by APA - Austria Press Agency, in Becoming the "Memory of the Nation"

VIENNA, March 10/PRNewswire/ -- With over 1.6 million objects in the inventory of the Austrian National Library (ONB) picture archive, the largest picture documentation center in Austria can now be downloaded over the APA-PictureDesk (http://www.picturedesk.com) image portal. In the historical picture sector, "the ONB picture archive has a reputation that is just as undisputed as the Austrian news agency, APA, when it comes to current image production" stressed ONB General Director Johanna Rachinger on March 6th at a press conference in Vienna. "The intensive cooperation with APA-PictureDesk provides us the opportunity to even more professionally market these incomparable images nationally and internationally."

About 200,000 historical graphics and photos from the ONB archive have already been digitalized and can be ordered on-line, and the inventory grows by 10,000 pictures each year. Other inventories, such as the historical archive of the Austrian broadcasting company (ORF) are integrated on an ongoing basis.

Wolfgang Vyslozil, Chairman of the Management of APA, emphasizes that with the APA database, they are now one of the largest commercial database providers in the German-speaking region. But the scope of the text is far ahead in striving to reproduce the "memory of the nation". Of the 100 million downloadable documents in the APA database, only ten million are image documents. "We want to become a really large provider in pictures." After acquiring the picture agency Contrast und Keystone (Switzerland), and with access to the ONB picture data, "a great step has been successfully taken towards getting as close as possible to perfection" in the visual area too.

The portal provides users with a clear and clean presentation of "Austrian Heritage".

          Information:          APA - Austria Press Agency     Petra Haller     Marketing & Communication     Tel.: +43-1-360-60-5710     mailto: petra.haller@apa.at  

Source: APA, PictureDesk

Information: APA - Austria Press Agency, Petra Haller, Marketing & Communication, Tel.: +43-1-360-60-5710, mailto: petra.haller@apa.at.

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Profile: International Entertainment