Nickelodeon and Imation Plug Gift Givers Into the Best Holiday Gifts for Kids With Nickelodeon's Npower Brand of Consumer Electronics

Nickelodeon and Imation Plug Gift Givers Into the Best Holiday Gifts for Kids With Nickelodeon's Npower Brand of Consumer Electronics

Nickelodeon's Npower Line Engineers Feature-packed Technology and Kids' Favorite Characters Into Digital Imaging, Multimedia and Core Electronics for Every Budget

NEW YORK, Nov. 6 /PRNewswire-FirstCall/ -- DigitalLife's Best of the Holiday -- With the holidays approaching, it's the season to gift kids of all ages with the sophisticated technology and characters they love. Through the newly-released Nickelodeon's Npower(TM) brand of consumer electronics, Nickelodeon and Imation Corp (NYSE:IMN) offer must-have holiday gifts for kids of all ages -- that won't break the bank. Nickelodeon's Npower line delivers the fun of Nickelodeon's SpongeBob SquarePants, Dora the Explorer, Go, Diego, Go!, and The Naked Brothers Band and the latest consumer electronics technologies available from Imation.

"Kids are the chief technology officers of their families -- and this holiday season more than ever, consumer electronics are at the top of their holiday wish-lists," said Leigh Anne Brodsky, president, Nickelodeon and Viacom Consumer Products. "Nickelodeon's Npower brand has the hottest gifts for every age and budget."

Nickelodeon's Npower brand of consumer electronics reflects kids' comfort with technology at an early age. Digital cameras each feature Nickelodeon Flash Photo Tools, exclusive photo editing software to easily create custom photos and incorporate Nickelodeon characters and environments. MP3 and multimedia players deliver unique features and video cards starring favorite Nickelodeon shows. And a rugged preschool CD player, plus an outstanding LCD TV, DVD player and a super-spongy SpongeBob alarm clock round out Nickelodeon's Npower line.

"We designed Nickelodeon's Npower brand to empower kids to use the latest technology," said Steve Moss, chief marketing officer, Imation Corp. "All of the products in the line let kids express their personality with consumer electronics designed just for them. Nickelodeon's Npower products are sure to delight as kids unwrap their holiday gifts."

NICKELODEON'S NPOWER GIFTS UNDER $25

An eye-popping digital camera, portable CD player and digital video cards are perfect gifts or stocking stuffers.

   *  Destined to be a must-have fashion accessory, the compact SpongeBob      SquarePants Flash Micro Digital Camera features a yellow SpongeBob      eyeball-design and is fitted with built-in USB connectivity.  Ideal for      anyone ages six and up, the unit plugs directly into any computer's USB      port for ultra-easy photo transfer. Suggested Retail Price (SRP) is      $21.99.    *  For preschoolers, a unique canteen-style design with carrying case,      shoulder strap and twist-cap control knob adorns the rugged Personal CD      Player in Dora the Explorer and Go, Diego, Go! models for kids on the      move. SRPs are $24.99.    *  Digital video cards (SRP is $16.99) featuring favorite Nickelodeon      shows are the perfect stocking stuffers for anyone receiving a digital      media player this season.    NICKELODEON'S NPOWER GIFTS UNDER $50  

SpongeBob SquarePants adorns a fun array of digital cameras, digital music players and the spongiest of alarm clocks, while The Naked Brothers Band shakes up your favorite tunes.

   *  You'll always get up on the right side of the bed when you wake to      SpongeBob's eyes popping up and four sea-worthy sounds.  Whack the      spongy yellow head of the SpongeBob SquarePants Clock-It Alarm Clock to      snooze! SRP is $29.99.    *  Customize the SpongeBob SquarePants Flash VGA Digital Camera (SRP is      $39.99) and SpongeBob SquarePants Flash 1.3MP Digital Camera (SRP is      $49.99) with two adhesive SpongeBob skins for three-in-one designs, and      enjoy character-inspired shutter sound effects, auto flash, a 1.1"      color LCD, and 8MB or 32MB of internal memory, respectively.    *  The SpongeBob SquarePants Digital Music Player is compact, stylish and      simple with an iconic SpongeBob eyeball design -- storing up to 500 MP3      and WMA songs.  A rechargeable battery provides up to 10 hours of      playback. SRP is $39.99.    *  The Fission Digital Music Player features a unique Music Mixer that      allows you to shake your player to the beat and create special sound      overlays with your favorite tunes in the compact, one-handed design.      Three designs are available -- SpongeBob SquarePants in silver graphite      and white pearl, and The Naked Brothers Band in pink pearl. SRPs are      $49.99.    NICKELODEON'S NPOWER GIFTS UNDER $100  

Favorite Nickelodeon characters become part of your photos, entertainment and more, with sophisticated digital cameras, digital photo frames, digital media players, and a DVD player.

   *  The Flash Jr. Rugged Digital Camera in Dora the Explorer and Go, Diego      Go! models is easy-to-use and durable enough for young explorers.      Features include bilingual phrases and snappy sound effects. SRP is      $59.99.    *  The SpongeBob SquarePants Progressive Scan DVD Player with Remote      offers a compact yellow design with bold graphics, higher resolution      DVD output and superior color with a built-in MP3 decoder. It's the      perfect partner for the LCD TV. SRP is $59.99.    *  With the sleek silver SpongeBob SquarePants Flash Mega 3.0MP Digital      Camera, use character overlays to directly pose SpongeBob and his      friends with you and yours -- just like they were there! It also      features SpongeBob inspired shutter sound effects, 32MB of memory, auto      flash and a 1.5" color LCD. SRP is $79.99.    *  Enjoy portable playback of video, plus music, games and photos on the      go with the sleek Fusion Digital Media Player.  Watch your favorite      shows, listen to your favorite music, and play preloaded games.  Two      designs are available - SpongeBob SquarePants in silver graphite, and      The Naked Brothers Band in pink pearl. SRPs are $99.99.    *  Amazing character transitions enhance and join slide shows of your own      favorite photos with the In-Vision 7"Digital Photo Frame. Available in      two models -- SpongeBob SquarePants or Dora the Explorer and Go, Diego,      Go! -- you can change the look of your photo frame with unique      character overlays. Pair it with an Npower camera for twice the fun.      SRPs are $99.99.    THE ULTIMATE TV    *  Tune into Bikini Bottom with the SpongeBob SquarePants 15" LCD TV with      Remote, featuring a classic SpongeBob design including a removable      "foot" stand for wall mounting.  It easily connects to a computer, DVD      player, gaming console or karaoke system. SRP is $299.99.    Availability  

Nickelodeon's Npower consumer electronics are available now at Best Buy, Nick Shop, Target, Toys R Us and Walmart.com.

About Nickelodeon & Viacom Consumer Products

Nickelodeon & Viacom Consumer Products manages the world's third largest licensing business, representing leading properties such as SpongeBob SquarePants and Dora the Explorer, and managing merchandising for Nick Jr., Nickelodeon, Comedy Central, MTVN International, and Spike TV.

Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in almost 96 million households and has been the number-one-rated basic cable network for 13 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIA) (NYSE:VIA.B) .

About Imation Corp.

Imation Corp. is the only company in the world solely focused on the development, manufacture and supply of removable data storage products spanning the four pillars of magnetic, optical, flash and removable hard disk storage. With more than 50 years of data storage leadership beginning with the development of the world's first computer tape, in 2006 Imation proudly marked its 10th anniversary as an independent company. In addition to the Imation brand, Imation Corp.'s global brand portfolio includes the Memorex brand, one of the most widely recognized names in the consumer electronics industry, famous for the slogan, "Is it live or is it Memorex?" Imation is also the exclusive licensee of the TDK Life on Record brand, one of the world's leading recording media brands. As co-developer of Nickelodeon's Npower brand of consumer electronics, Imation helps empower kids of all ages to use the latest technology. Additional information about Imation and its brands is available at www.imation.com or by calling 1-888-466-3456.

Nickelodeon, Nick Jr., Npower, Dora the Explorer, Go, Diego, Go!, SpongeBob SquarePants and all related titles, logos and characters are trademarks of Viacom International Inc.

Imation, the Imation logo, Memorex and 'Is it live or is it Memorex?' are trademarks of Imation Corp and its subsidiaries. The TDK Life on Record logo is a trademark of TDK Corporation. All other trademarks are property of their respective owners.

First Call Analyst:
FCMN Contact: bdallen@imation.com

Source: Imation Corp; Nickelodeon

CONTACT: Gina Bigge of Imation Corp., +1-954-660-7052,
gbigge@memorexelectronics.com; or Jamie Ernst of Brodeur, +1-210-495-5757,
jernst@brodeur.com, for Imation Corp.; or Jonathan Finn of Nickelodeon,
+1-212-846-4082, Jonathan.finn@nick.com; or JP Shields, ext. 1210,
jp_shields@bhimpact.com, or Marisa Gross, ext. 1201,
marisa_gross@bhimpact.com, both of Bender|Helper Impact, +1-212-689-6360, for
Imation Corp and Nickelodeon

Web site: http://www.imation.com/

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Profile: International Entertainment