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International Entertainment News

Tuesday, November 06, 2007

CinemaNow and Sonic Partner to Enable Secure Movie Download and Burn

CinemaNow and Sonic Partner to Enable Secure Movie Download and Burn

Licensing Agreement Will Allow Consumers to Legally Record Thousands of Hit Movies and TV Shows to DVD at Home

NOVATO, Calif. and MARINA DEL REY, Calif., Nov. 6 /PRNewswire-FirstCall/ -- Sonic Solutions(R) (NASDAQ:SNIC) , the leader in digital media software, and CinemaNow (http://www.cinemanow.com/), a digital entertainment innovator delivering high-quality Hollywood movies and TV shows across multiple platforms, announced today a collaboration that will enable consumers to legally burn Internet downloaded entertainment onto protected recordable DVDs for playback on standard and high-definition players. CinemaNow is participating in Sonic's Qflix(TM) technology and Intellectual Property licensing program, which allows video entertainment to be recorded to DVD using industry approved Content Scramble System (CSS) encryption. Additionally, CinemaNow's robust library of video content will be available within Sonic's movie download application, Roxio Venue(TM) that will be distributed through Sonic's broad OEM and retail channels to provide convenient access to millions of consumers.

CinemaNow will offer the largest selection of movies, TV shows, music videos and more through its online movie store within Roxio Venue and manage content licensing and delivery for consumers. Roxio Venue is now available to PC OEMs for inclusion on systems equipped with Qflix-enabled DVD burners.

"Our commitment to enhancing the digital entertainment experience has driven CinemaNow to develop a comprehensive set of tools that deliver high-quality movies and television programs across multiple platforms," said Curt Marvis, CEO of CinemaNow. "In moving quickly to integrate our service with Sonic's application, we are pleased to unlock a vast collection of previously unavailable content for consumers to instantly access in the home and burn to DVD."

Based on the recently approved industry specifications for recording electronic downloads set by the DVD Forum and the DVD Copy Control Association (DVD CCA), Qflix offers a new means for content owners, including major film studios and niche producers, to release titles for custom production and sale over the Internet while maintaining the same level of copy protection used on commercially mass-produced DVDs.

"The online video distribution industry will get a massive shot in the arm with the ability to burn downloaded video to DVD with the same protection and ubiquitous playability of packaged DVDs," said Jim Taylor, senior vice president and general manager of Sonic Solutions' Advanced Technology Group. "We are confident that our partnership with CinemaNow will fuel the burn-to-DVD business and provide content owners with a new, valuable distribution platform."

About CinemaNow

CinemaNow, Inc. (http://www.cinemanow.com/) is an innovator in digital entertainment technology, delivering high-quality Hollywood movies, TV shows, and music videos to users across multiple platforms. Founded in 1999, CinemaNow has partnered with some of the biggest brands in consumer electronics and digital entertainment including ARCHOS, Hewlett-Packard, Samsung, Microsoft and EchoStar Communications to deliver thousands of video titles directly to consumers. CinemaNow works with more than 250 licensors including 20th Century Fox, ABC News, Disney, HDNet, Lionsgate, MGM, Miramax, NBC Universal, New Line Cinema, Paramount Pictures, Sony, Sundance Channel and Warner Bros.

About Sonic Solutions

Sonic Solutions (Nasdaq: SNIC; http://www.sonic.com/) enables the creation, management, and enjoyment of digital media content through its Hollywood to Home(TM) products, services, and technologies. Sonic's products range from the advanced authoring systems used to produce Hollywood DVD, HD DVD, and Blu-ray Disc film releases to the award-winning Roxio(R)-branded photo, video, music, and digital-media management applications. Sonic's patented technologies and AuthorScript(R) media engine are relied upon by leading technology firms to define rich media experiences on a wide array of consumer electronics, mobile devices, set-top players, retail kiosks, and PCs. Always an innovator, Sonic has taken a leading role in helping professional and consumer markets make the successful transition to the new high-definition media formats and, through the DVD On Demand(TM) and Qflix(TM) platforms, Sonic is defining new models for the digital distribution of premium Hollywood entertainment. Sonic Solutions is headquartered in Marin County, California.

Forward Looking Statements

This press release may contain forward-looking statements that are based upon current expectations, including the distribution and market acceptance of the Qflix program. Actual results could differ materially from those projected in the forward-looking statements as a result of various risks and uncertainties, including those discussed in the Company's annual and quarterly reports on file with the Securities and Exchange Commission. This press release should be read in conjunction with the Company's most recent annual report on Form 10-K, Form 10-Q and other reports on file with the Securities and Exchange Commission, which contain a more detailed discussion of the Company's business including risks and uncertainties that may affect future results. The Company does not undertake to update any forward-looking statements.

Sonic, the Sonic logo, Sonic Solutions, AuthorScript, Hollywood to Home, Sonic DVD On Demand, Qflix, and Roxio are trademarks or registered trademarks of Sonic Solutions in the United States and/or other countries. All other company or product names are trademarks of their respective owners and, in some cases, are used by Sonic Solutions under license.

First Call Analyst:
FCMN Contact:

Source: Sonic Solutions

CONTACT: Chris Taylor of Sonic Solutions, +1-408-367-5231,
chris_taylor@sonic.com; or James Park of Edelman, +1-323-202-1430,
James.park@edelman.com, for CinemaNow

Web site: http://www.sonic.com/
http://www.cinemanow.com/


Profile: International Entertainment

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