inDplay Unveils 'MIG-7' - Branded Web Storefronts That Enable Media Companies to License, Track & Manage Content

inDplay Unveils 'MIG-7' - Branded Web Storefronts That Enable Media Companies to License, Track & Manage Content

MIG-7 allows media owners to syndicate and license content rights to selected distributors - enabling flexible product mixes, pricing, sophisticated accounting, tracking and payments - all under a branded online storefront.

SAN FRANCISCO, Nov. 1 /PRNewswire/ -- inDplay, the world's first online content licensing marketplace announces "MIG-7" -- an online system for content-rights owners enabling them to monetize and brand their content while controlling the terms, the rights and the revenue flow.

inDplay has been recognized as an innovator in online content rights transactions. Today, inDplay's online marketplace allows rights holders to license their content to a variety of buyers and distributors. With MIG-7, inDplay extends that innovation to branded media companies with larger libraries and greater transactions and complexity of rights to manage. Where inDplay has been described as 'an eBay for content licensing', MIG-7 is an enterprise solution akin to a 'walled garden for media brands.' MIG-7 allows media companies to control who can browse their libraries and license content-rights, all while managing the complex issues unique to syndicating a large content library.

Dilemma: Opportunity Means Complexity

The explosion of new distribution channels has created a renewed demand for high quality, commercial content. In May 2007, CBS Corporation President/CEO Les Moonves articulated the sentiments of media rights owners: "We don't care how you get our content -- over the air, over cable, satellite, the Internet, or on your cell phone -- as long as we get paid for it."

With the new mix of long form, short form and other unusual media styles, the number of ways to productize and monetize media has increased dramatically. Digital media can be mashed-up, chopped up, repurposed and delivered on a variety of devices for greater profit. One media property can now be monetized in a dozen different ways, and MIG-7 was designed to give media companies ways to distribute and manage the license rights of their media properties.

Increasing RORI -- "Return on Rights Inventory"

MIG-7 allows those with compelling media libraries to set up and run an online marketplace, exclusively representing their branding and content. The subscriber-only site allows companies to open their library to qualified distributors. But MIG-7 is much more than a storefront. It allows content owners to increase the value of their inventory by creating flexible, value-added 'product packages' based on combinations of content or even from clips harvested from a variety of content.

In this way MIG-7 helps breathe new life into older assets, and increases the "Return on Rights Inventory" (RORI) for content-rights holders. MIG-7 offers new ways to monetize content by allowing media companies to associate special license terms, rights and pricing to unique mixes of content properties -- for instance the ability to expand the monetary potential of a 200 episode TV series by creating a product-license for 1,000 one-minute clips available for broad web distribution, splitting ad-revenues. Flexible license mixes like this not only increase revenue potential, but also attracts more buyers for the content. Bottom line: MIG-7 helps increase the revenue potential of media owner's content inventory.

Managing Complexity

While opportunity for monetizing content rights is greater than ever -- this opportunity has uncovered a new set of complex issues: Controlling who is eligible to license content; managing the variety of terms and rights, and managing the complex flow of terms, transactions and payments have become daunting problems. New issues -- such as managing royalty and residual payments for clips and mashups -- are impossible to manage with traditional methods.

MIG-7 is an enterprise solution designed specifically to address the complex rights management issues of media brands. It allows them to customize how they syndicate their content, with total control over the back end processes. Not only can they offer a variety of different syndication rights, they can monitor and track usage, revenue flow and direct payments to artists.

MIG-7, Under the Hood: inDplay Powered by a Jaguar Engine.

inDplay's experience in the content rights management arena is augmented by some powerful technology partners -- in particular is inDplay's recent partnership with Jaguar -- providing many of the robust back end IP administration, tracking and payments management capabilities.

Jaguar's technology adds robust capability for content rights-holders to manage their contracts online, including a complex array of functionality often overlooked by most new entrants to the video licensing world -- such as tracking license fees, accounting based on transactions and usage, exclusive and non-exclusive windows, right holdbacks, ancillary rights and much more.

inDplay provides the online marketplace by which credible distributors and producers can connect and strike deals, and now Jaguar adds robust tools to administrate the rights, responsibilities and revenues during the lifetime of the deal.

"The inDplay marketplace has already become the leading online marketplace for content licensing," said Goetz Weber, CEO of inDplay. "The addition of Jaguar's technology empowers MIG-7 users not only to syndicate content rights -- but also to track and manage the complex details of these rights all in one place."

An Enterprise Solution or Hosted Solution

MIG-7 is designed so that media companies have a choice: An enterprise version, where they can run and integrate the system on their own servers and integrate MIG-7's backend processes with their own. MIG-7 can also be a hosted-solution, operated by inDplay as a way to get up and running quickly. Either way, their customers would never know the difference, and the media company's brand identity is maintained.

MIG-7 addresses some of the most pressing issues in the post-YouTube world: How producers of premium entertainment media can leverage online technology, and monetize their content, while keeping track of complex licensing transactions, terms and relationships.

inDplay's online rights marketplace is available and being used right now by hundreds of content owners and buyers. The "white-labeled" MIG-7 solution will be commercially available in January and is currently being evaluated by selected media companies.

About inDplay

inDplay, Inc., a privately-held company based in the San Francisco Bay Area, is an online marketplace for professionally produced film, TV, and video content. inDplay also provides ancillary services and tools for distributors (such as acquisition and sales executives), content libraries, and filmmakers. inDplay's online exchange allows content producers and owners to offer syndication and licensing rights to distributors and programmers in a safe environment where the content can be discovered, matched and licensed without risks of revealing sensitive information about either party's business until the deal is closed. Licensing and content is available for a variety of platforms, and in a variety of flexible formats -- from HDTV to mobile video or theater quality film content -- for combinations of domestic and international distribution. http://www.indplay.com/

About Jaguar Consulting

Since 1985, Jaguar Consulting has specialized in supplying sophisticated contract administration and financial systems to the intellectual property industry. Seven major generations of systems development have resulted in a support organization and software product that are uniquely tuned to the complexities inherent in the creation, acquisition, control and exploitation of intangible assets. http://www.jaguartc.com/

First Call Analyst:
FCMN Contact:

Source: inDplay, Inc.

CONTACT: Rachel Payne of inDplay, Inc., +1-415-341-4793,
rachel@indplay.com; or Adam Lefkowitz VP Sales & Marketing of Jaguar,
+1-732-778-6012, alefkowitz@jaguartc.com

Web site: http://www.indplay.com/
http://www.jaguartc.com/

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Profile: International Entertainment