Contessa Premium Foods Launches 'Pirates of the Caribbean' DVD-Release Promotion and Sweepstakes

Contessa Premium Foods Launches 'Pirates of the Caribbean' DVD-Release Promotion and Sweepstakes

LOS ANGELES HARBOR, Calif., Nov. 1 /PRNewswire/ -- Contessa Premium Foods, a leader in premium frozen seafood, is teaming up with the Walt Disney Corporation in a promotional campaign for the DVD release of "Pirates of the Caribbean at World's End" with its own Caribbean Sweepstakes.

During the promotion, specially marked packages of Contessa Green Cuisine meals will drive consumers to contessa.com to enter Contessa's Caribbean Sweepstakes, with the grand prize of a trip for two to the Caribbean. In addition, 50 lucky people will win "Pirates of the Caribbean at World's End" DVDs and 50 more will receive "Pirates" promotional film posters.

"Because one of the things Contessa is known for is its premium frozen shrimp, working with 'Pirates' seemed the perfect fit," said Juliet Boghossian, Contessa's marketing manager. "Pirates love seafood, and our shrimp is the best on the seven seas."

Starting in November, Green Cuisine meal packages will feature the now-familiar skull-and-crossbones title treatment from the film, along with instructions on how to win the grand prize and other "Pirates" merchandise. In addition, booklets inside the "World's End" DVDs, which will be released Dec. 5, will promote Contessa's sweepstakes.

Contessa's Green Cuisine meals are delicious, easy-to-prepare, restaurant-quality meals that are cooked in a skillet and ready to eat in eight to 12 minutes. All 31 varieties feature separate sauce packets that allow consumers to customize the meals to suit their individual tastes and dietary needs. And to help consumers make the best choices for their own requirements, enhanced packaging now includes two sets of nutritional information -- one for the meal with its accompanying sauce, and one without. The additional data allows those following specific diet programs, like Weight Watchers, to easily determine how the meals fit in to their daily nutritional routine.

No matter what the age group, Green Cuisine meals are a hit with anyone seeking delicious taste. Even finicky eaters -- namely small children -- look forward to dinner when Contessa's extraordinary meals are served.

"My entire family loved it -- even my 4-year-old daughter who won't eat anything," consumer Amy said about the vegetable-rich Chicken Stir-Fry. "The flavor is excellent and it's so easy to make."

The Ritzenhein family thought the Shrimp Primavera was "better than a restaurant." The family includes two young boys, ages 3 and 5, who are picky eaters. "They said, 'Mom this is great!'" Ritzenhein said.

Green Cuisine meals are produced in Contessa's Green Cuisine food-manufacturing plant -- the first environmentally responsible, LEED-certified frozen-food plant in the world.

"Consumers will not only enjoy the flavor and quality of our meals, they'll have the peace of mind of knowing Green Cuisine meals tread lightly on our environment, for the sustainability of future generations," said Contessa president and CEO John Z. Blazevich. "The chance to win a trip to the Caribbean or some 'Pirates' memorabilia is just another reason to love Contessa."

There is no purchase necessary to win Contessa's Caribbean Sweepstakes.

Contessa Green Cuisine meals are available in the frozen grocery and frozen seafood section at major retail supermarkets and club stores. At a price point of $6.99 to $7.99, and with up to three hearty servings each, they're a great value for anyone who appreciates flavorful, fine food using only the best ingredients.

About Contessa Premium Foods, Inc.

CONTESSA PREMIUM FOODS, Inc. is recognized as a leader in the development of innovative, high-quality frozen foods. Often imitated but never equaled, Contessa exceeds consumer expectations by combining inventiveness, convenience, value and unmatched standards of consistent quality in everything it does. Known as "America's Favorite Shrimp(R)," Contessa is a leader in premium seafood. Today, its portfolio has grown to include additional specialty seafood, Green Cuisine(TM) convenience meals, gourmet stir-fry vegetables and more. Contessa imports, processes and distributes its products throughout North America, Europe and Asia, and markets to retail, club, food-service and private-label channels. Dedicated to environmental responsibility from the company's inception, Contessa leads the way in "green" business practices, from the way it harvests its products to the materials used in its packaging. And, in a move that set a new industry standard, Contessa is currently building the first-ever LEED-certified frozen-food manufacturing plant in the world, to be completed in November of 2007. The facility, its processes, and the products manufactured there will be known as "Green Cuisine."

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Source: Contessa Premium Foods, Inc.

CONTACT: Marion Saffery of Contessa Premium Foods, Inc.,
+1-310-832-8000, ext., 2125, msaffery@contessa.com

Web site: http://www.contessa.com/

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Profile: International Entertainment