BET Scores Record-Breaking Ratings with the Premiere of the Returning Hit Series 'Keyshia Cole: The Way It Is'

BET Scores Record-Breaking Ratings with the Premiere of the Returning Hit Series 'Keyshia Cole: The Way It Is'

NEW YORK, Oct. 31 /PRNewswire/ -- Fans flocked to BET for the return of the network's top-rated and critically acclaimed docu-drama KEYSHIA COLE: THE WAY IT IS, now BET's #1 Returning Series Premiere Performance in BET history and its #1 Original Series Premiere this season. Tuesday's show scored a 1.41 rating, with 1.24 million households and 1.49 million total viewers tuning in, according to Nielsen Media Research.

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As the #1 KEYSHIA COLE telecast in BET history, the premiere of the second season of KEYSHIA COLE: THE WAY IT IS builds on the momentum of the show's top-rated first season. Tuesday's show is also among the highest-rated series premieres ever in BET history.

This season, R&B songstress Keyshia Cole is back and more compelling than ever, as she attempts to deal with all of her family drama while putting the finishing touches on her new CD, Just Like You. KEYSHIA COLE: THE WAY IT IS airs on BET on Tuesdays at 10:30 p.m. ET/PT.

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About BET Networks

BET Networks, a division of Viacom Inc. (NYSE:VIA) (NYSE:VIA.B) , is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 85 million households according to Nielsen Media Research, and can be seen in the U.S., Canada and the Caribbean. BET is the dominant African-American consumer brand with a diverse group of businesses extensions: BET.com, a leading internet destination for Black entertainment, music, culture, and news; BET Digital Networks -- BET J, BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Event Productions, a full-scale event management and production company; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Mobile, a service venture into the lucrative world of ringtones, games and video content for wireless devices; and BET International, an extension of BET network programming for global distribution.

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Source: BET Networks

CONTACT: Tracy McGraw, +1-212-846-7879, tracy.mcgraw@bet.net

Web site: http://www.bet.com/

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Profile: International Entertainment