Only Hair Product in Latin GRAMMY(R) Awards Gift Baskets: Finesse(TM) Selected for 8th Annual Latin Grammy Gift Basket

Only Hair Product in Latin GRAMMY(R) Awards Gift Baskets: Finesse(TM) Selected for 8th Annual Latin Grammy Gift Basket

STAMFORD, Conn., Oct. 31 /PRNewswire/ -- Lornamead, Inc., a global leader in personal care products, announces the selection of Finesse(TM) shampoos and conditioners for inclusion in the Latin GRAMMY(R) Awards Gift Baskets for top celebrities.

Gift baskets are given only to Presenters and Performers of the 8th Annual Latin GRAMMY Awards, to be held November 8th at the Mandalay Bay in Las Vegas. This year those celebrities are expected to include Juan Luis Guerra, Camila, Conjunto Primavera and Laura Pausini, among others.

Finesse shampoos, conditioners and styling products have been favorites among Hispanic consumers for years, according to George P. Russell, CEO of Lornamead, Inc.

"We are honored to be joining the elite company of these accomplished performers," Russell said. "As national sponsors of quinceanera programs and events, Finesse hair care products enjoy an increasing popularity in the Latino community."

Central to the popularity of this iconic brand is its self-adjusting properties. As hairstyles over the years have come and gone, Finesse has been there for users' changing needs. As uniquely expressed by the memorable Finesse tagline, "Sometimes you need a little. Sometimes you need a lot."

The 8th Annual Latin GRAMMY Awards will be broadcast live on the Univision network from 8 - 11 p.m. ET/PT. In addition, the broadcast also will be distributed internationally to more than 100 countries.

The Company

Lornamead, Inc. has implemented a successful strategy within the personal care industry by acquiring and building brands with rich consumer heritage in the hair care, skin care, oral care and bath luxury categories. With proven expertise in product acquisition, innovation, marketing and new product development, Lornamead adds value to brands by re-vitalizing well-known and trusted names, and by expanding their distribution to global markets.

In this hemisphere, the company is best known for its Finesse and Aquanet brands of hair care products; the Yardley of London and Woods of Windsor luxury bath products; and LypSyl, a leading lip balm in Sweden and other Northern European countries recently introduced to the U.S. market.

Lornamead, Inc. is one of five subsidiary companies of The Lornamead Group. The private U.K.-based parent company boasts a presence in over 50 countries, with 36 well-known and trusted brands. Some of these brands have a heritage dating back 230 years. The Stamford-based company, with manufacturing operations in Tonawanda, NY, accounts for approximately half of the firm's global business.

For information about Finesse hair care products or Lornamead, Inc. go to http://www.finessehaircare.com/ .

About the Latin Recording Academy(R)

The Latin Recording Academy is an International, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about the Latin Recording Academy, visit http://www.latingrammy.com/ .

First Call Analyst:
FCMN Contact: tclarke@clarkecommgroup.com

Source: Lornamead, Inc.

CONTACT: Terry Clarke of Clarke Communication Group, +1-617-872-6282,
tclarke@clarkecommgroup.com , for Lornamead, Inc.

Web site: http://www.finessehaircare.com/
http://www.latingrammy.com/

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Profile: International Entertainment