Blue Frog(TM) Media Sets Industry Standard for Text-to-Screen TV With Launch of Impulse on LATV Network

Blue Frog(TM) Media Sets Industry Standard for Text-to-Screen TV With Launch of Impulse on LATV Network

Flash-based overlay service, Impulse, instantly enhances the viewer experience for broadcast stations and cable programmers with a unique overlay application designed for promotionally driven, interactive television

SEATTLE, Oct. 31 /PRNewswire-FirstCall/ -- Blue Frog Media, the leading creator of promotionally driven TXTV channels and overlay services, is setting the bar for iTV with the launch of Impulse, the company's innovative programming overlay text-to-screen application, on LATV Networks' affiliates across the U.S., it was announced today by Victor Siegel, President and CEO. LATV is the nation's first bilingual music/entertainment network distributed via digital multicast.

Impulse is the industry's first Adobe(R) Flash(R)-based overlay application that integrates seamlessly with most broadcast and cable environments. Designed as a turnkey product, Impulse enables broadcast stations and cable programmers to engage and entertain their viewers with simple to use text-to-screen technology. At the core of Impulse is Blue Frog Media's sophisticated promotions engine, designed to allow individual stations to customized promotional and prizing opportunities -- for their viewers and advertisers alike.

Two of LATV Networks' most popular programs, "Videos Por Favor" and "Videos a la Cart," will be the first to take advantage of Impulse's innovative technology. Throughout the programs, which air weekdays from 4 - 6 p.m. PT, viewers can "chat" via text messages from their mobile phones. Each message is sent to Blue Frog moderators who immediately review the content and approve the message for broadcast. Messages are then transmitted via the Internet to the station-specific Impulse installation and are displayed on the television screen, giving every viewer the opportunity to be "seen" on TV.

"Key to Impulse is our desire to enhance the broadcast experience through easy-to-use text enabled interactive solutions. LATV's core audience of 12- to 34-year-olds is the perfect demographic to take advantage of Impulse's integration of texting with traditional broadcast television. They love music and they're certainly into texting," said Siegel. "We look forward to attracting even more viewers to LATV's programming by partnering closely with their programmers and producers to enhance the viewing experience with our interactive technology, and build an additional profitable revenue stream for LATV at the same time."

About Blue Frog Media

Founded in 2004, Blue Frog Media (BFM) is the leading creator and distributor of promotionally driven TXTV channels and overlay services. BFM boasts an exciting portfolio of niche oriented TXTV channels, including, NOYZ(TM), Bulla(TM), NOYZ Country(TM) and UR NOYZ(TM); as well as Impulse, BFM's recently introduced overlay service. All BFM channels and overlay services are distributed via cable and satellite, and are available in a wide variety of flexible formats (overnight replacements, branded blocks and 24/7 channels, fully turnkey local and national overlay programs). BFM integrates music centric programming with prizing and highly innovative text-to-screen promotions, all delivered through the more than 200 million text enabled handsets in the U.S. Blue Frog Media is a private venture backed company headquartered in Seattle, Washington with offices in Manila, Philippines and Tijuana, Mexico. (http://www.bluefrogmedia.com/)

About LATV:

Headquartered in Los Angeles, LATV is the nation's first bilingual music/entertainment network distributed via digital multicast. A pioneer in bicultural youth broadcasting, LATV has been on the air in the Los Angeles market since 2001 and launched nationally on April 23, 2007. Post-Newsweek Stations, Inc. is an investor in the national network and has a minority ownership interest in the Company as well as a seat on its Board of Directors. Targeting the 12- to 34-year-old Latino, LATV's programming bouquet offers a range of content that includes multi-genre music, lifestyle and entertainment. The network is ad-supported and offers an array of programming that is original, exclusive and live featuring top performers in the Latin music world. For more information, visit LATV online at http://www.latv.com/ or http://www.myspace.com/latv

Contact: Sabrina Propper, 818.515.5798, spropper.rpipr@gmail.com

First Call Analyst:
FCMN Contact:

Source: Blue Frog Media

CONTACT: Sabrina Propper, +1-818-515-5798, spropper.rpipr@gmail.com, for
Blue Frog Media

Web site: http://www.bluefrogmedia.com/
http://www.bluefrogmobile.com/
http://www.latv.com/

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Profile: International Entertainment