Create Personalized Gift and Greeting Cards at Borders(R)

Create Personalized Gift and Greeting Cards at Borders(R)

Borders is the First Book Retailer to Offer Customized Gift Cards

ANN ARBOR, Mich., Nov. 7 /PRNewswire/ -- Borders has the alternative to sending the same cliche photo holiday card again this season: send a personalized Borders gift card instead. At http://giftcards.borders.com/ , customers can create a one-of-a-kind present by adding a family photo, a forgotten memory or a special holiday message on a Borders gift card. To provide the perfect presentation for the gift cards, customers can also design a personal greeting card with additional photos, a favorite image or clip art on the front or inside of the card. Alternatively, there are more than 2,000 pre-designed greeting cards perfect for every gift-giving occasion to choose from. Customers can even inscribe their own personal message on the gift card itself as well as the greeting card, and personalize the look by choosing the font, color and size of the message. After family and friends use their unique holiday card at any Borders, Waldenbooks or Borders Express store nationwide or online at www.Borders.com , they are left with a special keepsake and gift. Only at Borders can book, music and movie fans create and send unique holiday gift and greeting cards.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSLOGO )

"We are excited to be able to offer our customers the ability to give a gift that lets their friends and family select the gifts of their choice and add their own personal touch to send one-of-a-kind gifts this holiday season and all year long. Recipients are sure to appreciate purchasing books, movies or music in our stores or online with their gift cards," said Michael Tam, chief marketing officer for Borders Group, Inc. "As the first book retailer to offer such customization, Borders is fulfilling our cross-channel strategy of combining the features offered online with great in-store shopping experiences for our customers."

Designing a custom gift or greeting card is a simple online process with easy to follow directions to help customers upload their favorite photo or image. Customers are able to enter their entire holiday card address list on the Web and order multiple cards with the giver's return address appearing on the mailing labels. The customized gift cards are then mailed along with the customized greeting cards directly to everyone on the giver's list. Borders' personalized gift and greeting card solution is powered by Cardways gift card technology. Cardways is a fully owned subsidiary of Arroweye Solutions.

If customers do not wish to create a personalized gift or greeting card, Borders also offers customers a choice of 18 fun, festive gift card designs sure to suit any recipient and gift-giving occasion at http://giftcards.borders.com/ . Every Borders gift card purchased online will be delivered in a greeting card with a personal message. Of course customers can pick up any of the 18 brightly designed gift cards along with a variety of gift card holders at Borders, Waldenbooks and Borders Express stores across the country; however, the customization option for the gift and greeting cards is available exclusively online. Only at Borders can customers find so many options for gift giving with a personal touch this holiday.

About Borders Group, Inc.

Borders Group, Inc. trades on the New York Stock Exchange under the symbol BGP. Headquartered in Ann Arbor, Mich., the company is a $4.1 billion global retailer of books, music, movies, and gift and stationery items. Through its subsidiaries, Borders Group has more than 30,000 employees and operates over 1,100 stores. More information on Borders Group is available at www.bordersgroupinc.com.

First Call Analyst:
FCMN Contact:

Source: Borders Group, Inc.

CONTACT: Ann Binkley, +1-734-477-1739, abinkley@bordersgroupinc.com, or
Kolleen O'Meara, +1-734-477-1224, komeara@bordersgroupinc.com, both of Borders
Group, Inc.

Web site: http://www.bordersgroupinc.com/
http://www.giftcards.borders.com/
http://www.borders.com/

Company News On-Call: http://www.prnewswire.com/comp/106169.html

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Profile: International Entertainment