Win a Chance to Transform Your Entertainment Experience With Hostess'(R) 'Transform Your Entertainment' Instant Win Game

Win a Chance to Transform Your Entertainment Experience With Hostess'(R) 'Transform Your Entertainment' Instant Win Game

KANSAS CITY, Mo., Oct. 2 /PRNewswire/ -- In connection with the DVD release of the box office hit Transformers, the maker of America's most iconic snack cakes is offering a chance to win the ultimate entertainment experience with Hostess'(R) "Transform Your Entertainment" instant win game. Sixty prizes are up for grabs. The Grand Prize is a 50" Plasma TV and Home Entertainment System.

Starting October 1, 2007, specially marked family-sized packages of Hostess Twinkies(R), Cup Cakes, HoHos(R) and Donettes(R) and specially marked snack packs of Hostess Twinkies, Cup Cakes and Donettes will feature a game code inside. By registering the game code online at www.hostesstransformers.com consumers will find out instantly if they are a winner.

A $4 mail in rebate on the Transformers DVD is also offered with the purchase of two family-sized packages of specially marked Hostess products. For official rules, additional information, or to find out how to receive an instant-win game piece by mail, visit www.hostesscakes.com.

"We are thrilled to be a promotional partner with Paramount Home Entertainment for the DVD release of Transformers," said Barbara Clements, Consumer Promotions and Licensing Manager for Hostess. "In aligning Hostess with one of the must-see movies of the year we are reinforcing our commitment to partnering with entertainment properties that generate excitement for the Hostess brand."

"Hostess is an exceptional partner and we're very excited to team-up with them on Transformers," said George Clement, Executive Director, Promotions for Paramount Home Entertainment. "We're very pleased with the promotion, especially the creative packaging which ties in so well with the theme of the movie."

The DVD of Paramount Home Entertainment's Transformers, which earned an estimated $650 Million in theaters globally, is available starting October 16, 2007.

NMA Entertainment & Marketing worked with Hostess to create and execute the Transformers promotion and sweepstakes and helped to develop the www.hostesstransformers.com microsite.

Interstate Bakeries Corporation, the baker of Hostess products, is one of the nation's largest wholesale bakers and distributors of fresh baked bread and sweet goods under various brand names including Wonder(R), Hostess(R), Dolly Madison(R), Baker's Inn(R), Home Pride(R), Merita(R) and Drake's(R). For more information visit www.hostesscakes.com.

Source: Interstate Bakeries Corporation

CONTACT: Hannah Arnold or Casey DePalma, +1-212-575-4545, both of Linden
Alschuler & Kaplan, Inc. Public Relations for Interstate Bakeries Corporation

Web site: http://www.hostesstransformers.com/
http://www.hostesscakes.com/

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Profile: International Entertainment