Starz Free Preview Weekend on DIRECTV October 11 - 14

Starz Free Preview Weekend on DIRECTV October 11 - 14

DIRECTV Customers Eligible to Receive a $25 Target Gift Card with New Starz Super Pack Subscription

ENGLEWOOD, Colo., Oct. 8 /PRNewswire/ -- Starz Entertainment, LLC and DIRECTV, Inc. are offering an exclusive free preview weekend of the Starz Super Pack (channels 518 -- 533) to all DIRECTV customers beginning Thursday, Oct. 11 through Sunday, Oct. 14. DIRECTV customers who sign up for the Starz Super Pack from Monday, Oct. 1 through Sunday, Nov. 18 are eligible to receive a $25 Target gift card.

"The Starz free preview weekend on DIRECTV provides a great way for our customers to see the hit movies on the Starz Super Pack," said Randy Satterburg, vice president of marketing, DIRECTV. "In addition to the free preview, we are pleased to offer our customers an added incentive with a $25 Target gift card for new Starz Super Pack subscribers."

The free preview will highlight 12 of the standard def channels in the Starz Super Pack, Starz (east), Starz (west), Starz InBlack, Starz Edge, Encore (east), Encore (west) and the Encore theme channels; plus the five Starz HD feeds, Starz HD (east), Starz HD (west), Starz Comedy HD, Starz Kids & Family HD and Starz Edge HD.

"The Starz Super Pack provides an unparalleled variety of films, with each channel delivering something new and unique for all movie lovers," added Eric Neal, director of affiliate sales and marketing, Starz Entertainment. The free preview weekend features Hollywood-hits available exclusively on Starz including The Holiday, The Da Vinci Code, Monster House, Talladega Nights: The Ballad of Ricky Bobby, Pirates of the Caribbean: Dead Man's Chest and more. Additional movies coming to Starz later in 2007 include The Pursuit of Happyness, Marie Antoinette, and Ghost Rider.

DIRECTV customers who sign up for the Starz Super Pack during the promotion period will be awarded a $25 Target gift card with proof of a new two-month subscription. The gift card is redeemable at Target stores nationwide, or online at http://www.target.com/.

No sponsorship, endorsement, approval or responsibility for this promotion by Target is intended or implied. Target is not affiliated with Starz Entertainment or DIRECTV.

About Starz Entertainment

Starz Entertainment, LLC, is a premium movie service provider operating in the United States. It offers 16 movie channels including the flagship Starz(R) and Encore(R) brands with approximately 15.5 million and 27.3 million subscribers respectively. Starz Entertainment airs more than 1,000 movies per month across its pay TV channels and offers advanced services including Starz HD, Starz On Demand and Vongo(SM). Starz Entertainment (http://www.starz.com/) is an operating unit of Starz, LLC, which is a wholly owned subsidiary of Liberty Media Corporation that is attributed to Liberty Capital Group.

About DIRECTV, Inc.

DIRECTV, Inc., the nation's leading satellite television service provider, presents the finest television experience available to more than 16.3 million customers in the United States, through exclusive content, industry-leading customer satisfaction (which has surpassed cable for seven years running) and superior technologies. Each day, DIRECTV subscribers enjoy access to over 250 channels of 100% digital picture and sound, exclusive programming and the most comprehensive collection of sports programming available anywhere, including NFL SUNDAY TICKET(TM) and MLB EXTRA INNINGS(R). DIRECTV (NYSE:DTV) also leads the digital television technology revolution with exclusives such as NFL SUNDAY TICKET SuperFan(TM), US Open Interactive and YES Network Interactive and will soon have the capacity to offer over 150 channels in HD. For the most up-to-date information on DIRECTV, please visit directv.com.

First Call Analyst:
FCMN Contact:

Source: Starz Entertainment, LLC

CONTACT: Eric Becker of Starz Entertainment, +1-720-852-4065,
eric.becker@starz.com; or Robert Mercer of DIRECTV, +1-310-726-4683,
RGMercer@directv.com

Web site: http://www.starz.com/
http://www.directv.com/
http://www.target.com/

NOTE TO EDITORS: Download high-resolution versions of related images at http://starz.mediaroom.com.

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Profile: International Entertainment