Itiva Networks Flawlessly Delivers Exclusive Worldwide Premiere of Latest Michael Buble Music Video on the Internet

Itiva Networks Flawlessly Delivers Exclusive Worldwide Premiere of Latest Michael Buble Music Video on the Internet

Recording Artist's Decision Portends Shift from Relying on Traditional Media to the World's Hottest Marketing Medium to Showcase New Material

PALO ALTO, Calif., Oct. 11 /PRNewswire/ -- Itiva Networks, the on-line Video Content Delivery Solution for high quality digital assets, today announced the landmark delivery of the exclusive worldwide premiere of 143/Warner Bros. international recording artist Michael Buble's new video "Lost" (michaelbuble.itiva.net). The video was streamed Sept. 26-27 through the Aeroplan Music Store, a custom-branded online music store created and powered by Hip Digital Media while Itiva Networks developed the unique transport delivery system that brought the rich media content to viewers worldwide.

People in 33 countries viewed the video during the exclusive 24-hour webcast on the Internet which took place before any music video channel, video show, radio station or any website other than the Aeroplan Music Store had access to it. Itiva delivered the video content flawlessly with 100 percent uptime and zero latency. As part of the publicity campaign, the announcement headline and a photo of Michael Buble appeared on The Reuters Sign in New York's Times Square, which is traversed by 1.5 million people daily.

"Warner Music made a leadership move in the music industry by delivering the Michael Buble Music premiere exclusively over the Internet," said Dale Kotyk, Director of Marketing, Warner Music Canada Co. "We are glad we chose Itiva Networks to be the backbone of this delivery. The QOS was great and resulted in an acclaimed viewing experience for Michael Buble's fans."

Aeroplan officials said they were equally enthused about the delivery and fan reaction to a robust full-screen, high quality viewing experience.

"The Michael Buble exclusive premiere has been a great success for Aeroplan," said Craig Landry, Vice President, Member Products and Services, Aeroplan. "The resulting traffic exceeded our expectations and Itiva's scalability provided great QOS to our members. We were pleased with Itiva's responsiveness and how quickly they implemented the entire viewing experience."

Itiva is the only hybrid Content Delivery Network that resolves the issues of core network saturation by making clever use of servers, proxies and peers to reliably sustain a high quality of service at the lowest possible cost. Itiva's unique solution results in fast, full-screen video and large file delivery without compromising quality. Itiva's patent-pending technology protects copyrighted material, supports embedded advertising, and defines the future direction of video over the Internet.

"We're pleased with the outcome of Michael Buble's exclusive worldwide premiere over the Internet," said Michel Billard, Chairman and CEO of Itiva Networks. "We have already been contacted by other content producers to do similar types of events online. The bar for delivering rich media content such as music videos keeps getting raised and we are excited to play a role in bringing to life the ever evolving new world of digital content for viewers worldwide."

About Itiva Networks

Itiva Networks, headquartered in Palo Alto, California, is the first cost-effective Video Content Delivery Network (vCDN). The Itiva Delivery Network is widely scalable and efficient, allowing delivery of DVD or HD quality content to mass audiences in a cost-effective manner. Itiva's Quantum Transport Technology increases bottom line revenue for leading media companies and enables new business models in the rapidly escalating content delivery market. Itiva's video streaming and download services are now commercially available. For more information, visit http://www.itiva.com/.

First Call Analyst:
FCMN Contact:

Source: Itiva Networks

CONTACT: Jay Mejia of Itiva Networks, +1-650-330-1300, ext 202,
jaymejia@itiva.com

Web site: http://www.itiva.com/

---

Profile: International Entertainment