Cable Affiliates Gear Up and Go! With Outdoor Channel

Cable Affiliates Gear Up and Go! With Outdoor Channel

Fully-integrated, Multiplatform Fall Promotion Motivates System Customer Contact Staff, Local Advertisers and Viewers

TEMECULA, Calif., Oct. 11 /PRNewswire-FirstCall/ -- Outdoor Channel, America's Leader in Outdoor TV, announced today that more than 300 cable systems have signed up for Gear Up and Go!, the network's new multiplatform fall promotion running from October 1 to October 31. The campaign targets the network's key demographic -- hunters, anglers and outdoor adventure lovers, as well as system customer contact staff and local ad sales customers.

This distinctive promotion gives viewers the chance to win different prizes every day. Each day of the month, viewers receive reminder e-mails, alerting them to the prize of the day and reminding them to sign-up on http://www.outdoorchannel.com/.

During the last week of October, grand prizes are given away each day, including a high-performance jet ski compliments of Sta-bil, a five day getaway to Silverton Casino & Lodge in Las Vegas with a $2,500 shopping spree, Rocky Outdoor Gear and an outdoor hunting trip filmed as an episode of the show Rocky Geared Up and a Suzuki Grand Vitara.

Gear Up and Go! also offers cable affiliates several valuable tools. Outdoor Channel is providing operators with taggable cross-channel spots, radio copy and other support marketing materials. Taggable talent-hosted spots can be used in conjunction with advertisers to drive local ad sales revenue. And, systems are entered to win the ultimate camping equipment set when customer contact staff pitch upgrades and Outdoor Channel when they are on a customer call or installation.

"Outdoor Channel viewers are passionate about the outdoors and are always looking for the latest and greatest ways to gear up and go," said Denise Conroy-Galley, senior vice president of marketing and research. "This promotion gets our viewers geared up and helps our affiliate partners leverage the valuable outdoor enthusiast affinity group across multiple platforms."

Gear Up and Go! is supported on-air and online with spots, billboards and talent-hosted tips.

About Outdoor Channel

Outdoor Channel is America's Leader in Outdoor TV, offering programming that captures the excitement of hunting, fishing, Western lifestyle, off-road motorsports, adventure and other outdoor lifestyles. The network can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic new broadband web site (http://www.outdoorchannel.tv/). Outdoor Channel is a wholly owned subsidiary of Outdoor Channel Holdings, Inc. (NASDAQ:OUTD) . For more information about Outdoor Channel, please visit http://www.outdoorchannel.com/.

First Call Analyst:
FCMN Contact: erica@bobgoldpr.com

Source: Outdoor Channel

CONTACT: Erica Chouinard of Bob Gold & Associates, Inc.,
+1-310-784-1040, Erica@bobgoldpr.com, for Outdoor Channel

Web site: http://www.outdoorchannel.com/
http://www.outdoorchannel.tv/

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Profile: International Entertainment