Blue Flame 6 Wins Chrysler Competition

Blue Flame 6 Wins Chrysler Competition

Agency creates award winning commercial for Airpark Chrysler Jeep

PHOENIX, Oct. 18 /PRNewswire/ -- Blue Flame 6 and Airpark Chrysler Jeep took top honors for the West Business Center in the Chrysler/Jeep/Dodge Lifetime Powertrain Warranty Dealer Commercial Competition. The Airpark Chrysler Jeep commercial won the highest award for the West Business Center region and was one of only four commercials showcased at the national convention held in Las Vegas on October 10. You can view the commercial at http://www.blueflame6.com/auto_media.html.

"The Blue Flame 6 Airpark Chrysler commercial met and exceeded the guidelines we had set for the competition ... by far the best," said James Kinsey, Retail Sales Promotions Manager for the West Business Center. The goal of the competition was to create awareness for the new Chrysler Lifetime Powertrain Warranty. The contest was open to dealers in all 50 states with more than 140 entries.

"We welcomed the chance to work with Coye Pointer at Airpark Chrysler Jeep and the regional association to introduce the Chrysler Lifetime Powertrain Warranty," said Alexi Venneri, President of the Blue Flame 6 agency. "It was an honor to be recognized and our team enjoyed the chance to creatively showcase such an exceptional product."

Local dealerships and their agencies were encouraged to produce a 30-second television commercial that was both informative and highly creative. Darryl Jackson, Vice President -- U.S. Sales, The New Chrysler, described the competition as "a great opportunity to raise awareness about the new 'best-in-industry' Lifetime Powertrain Warranty."

Each original 30-second commercial was judged by the dealer's local Business Center. The critique focused on originality, creativity, style, positioning, vehicle presentation and announcement of the Lifetime Powertrain Warranty. The commercials were also judged on their ability to capture the attention of viewers.

The new "best-in-industry" warranty program is now available on most new Chrysler, Jeep and Dodge vehicles in the U.S., Puerto Rico and The Virgin Islands. The warranty covers the costs of all parts and labor needed to repair covered powertrain components.

About Blue Flame 6

Blue Flame 6 is a full-service agency specializing in strategy and creative execution across traditional and new media channels. Blue Flame 6, previously operating as AutoMedia, has been serving the unique and highly specialized needs of the automotive retail industry since 1990. The agency's six divisions include Auto Media, Auto Interactive, Strategic Branding, Creative Events, Customer Retention and Market Research.

Blue Flame 6 has offices in Phoenix and Dallas. For more information, please visit http://www.blueflame6.com/ or call (602) 285-0315.

   Editorial contact:   Deborah Madison                           602-200-7563                dmadison@blueflame6.com  

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Source: Blue Flame 6

CONTACT: Deborah Madison of Blue Flame 6, +1-602-200-7563,
dmadison@blueflame6.com

Web site: http://www.blueflame6.com/

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Profile: International Entertainment