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International Entertainment News

Wednesday, October 24, 2007

baseBEAT.com Announces B2B Internet Radio

baseBEAT.com Announces B2B Internet Radio

New Campaigns Create Far Longer Interactive Marketing Sessions

SANTA CRUZ, Calif., Oct. 24 /PRNewswire/ -- baseBEAT.com is pleased to announce a new digital advertising product, baseBEAT Internet Radio, with interactive promotions outside and inside. The baseBEAT Internet Radio provides customer-responsive marketing for a client's website, or any third-party partner website, with the celebrity appeal of popular music delivered by exclusive branding and product messaging on the player and audio content itself. The baseBEAT system delivers music content that attracts client-specified demographics, providing a rich environment of interactive audio/visual marketing opportunities that remain available even if the customer views other websites.

The Director of Sales, David Bean, called the new baseBEAT Internet Radio "an advertisers dream, a pop-up that isn't blocked and stays on while surfers navigate the Web." The radio player launches from the client website and remains open with music and interactive opportunities while they surf the Internet.

A promotional baseBEAT Internet Radio with interactive billboard advertising is available for promotional demonstration through Singapore Airlines' United States website (http://www.singaporeair.com/usa). baseBEAT currently supplies Singapore Airlines with 12 channels of music from its extensive library, including: Top 40 Hot Shots, Soft Rock, Complete Classical and J-Pop & Asian Hits.

Providing free music in global streams to online users boosts overall customer satisfaction with the website brand, while also greatly increasing the time exposed to the client's interactive marketing goals, which baseBEAT has measured as being up to ten-times longer than without their radio offering. baseBEAT is setting the standard for digital advertising by offering global music streams, superior sound quality, professional programming, and audio/visual ad placement.

About baseBEAT.com

baseBEAT (http://www.basebeat.com/) is a white-label digital music service, offering client-branded streaming radio for a revolutionary method of brand extension and customer retention. With a vast music catalog of over 800,000 titles, each streamed at a minimum of 160kb/s, baseBEAT licenses allow a global reach. The company is located in Santa Cruz, California, and was founded by Hank Risan.

Media Contact: Jasleen Matharu, baseBEAT.com

+1-831-426-4412, Jasleen@baseBEAT.com

First Call Analyst:
FCMN Contact: david@basebeat.com

Source: baseBEAT.com

CONTACT: media, Jasleen Matharu of baseBEAT.com, +1-831-426-4412,
Jasleen@baseBEAT.com

Web site: http://www.basebeat.com/
http://www.singaporeair.com/usa


Profile: International Entertainment

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