Viewers to Compete Against Jeff Probst Live at This Year's Emmys(R)

Viewers to Compete Against Jeff Probst Live at This Year's Emmys(R)

AirPlay Announces Emmys(R) AirPlay Live, Exclusively on Sprint, For Viewers to Judge, Predict and Become Part of the Drama

SAN FRANCISCO, Sept. 14 /PRNewswire/ -- Television enthusiasts now have an opportunity to compete live with Survivor's Jeff Probst at this year's 59th Annual Primetime Emmy(R) Awards. For one night only, AirPlay (http://www.airplay.com/), a leader in mass market entertainment, has teamed up with Sprint (NYSE:S) , the official wireless communications sponsor of the Academy of Television Arts & Sciences, to offer Emmys(R) AirPlay Live exclusively on select Sprint phones.

From the comfort of home, at an Emmys party or out on the town, with Emmys AirPlay Live viewers can use their Sprint phones to predict category winners, offer celebrity commentary and see how their answers stack up against friends, family and Probst. Players accrue points in real time for correct answers, while scoring bonuses on trivia. Signing up to play Emmys AirPlay Live is as easy as texting Emmys to PlayTV (752988) or logging on to http://www.airplay.com/. Standard text messaging and data charges apply.

"The Emmys are always a fun night, filled with suspense and excitement," said Jeff Probst, host of reality TV show Survivor. "The opportunity to compete live, while watching award shows, reality TV and sports, represents the future of entertainment and I am curious to see how my predictions stack up against the viewers at home."

AirPlay is transforming television from passive to participatory entertainment. AirPlay also plans to initiate numerous PlayTV games for TV's highest-rated fall shows, including game shows, the NFL season and other sporting events.

"We are paving a new path in the ever-evolving world of television entertainment," said Morgan Guenther, chairman and chief executive officer at AirPlay. "Social networking and the Internet have changed the consumer's definition of leisure; however, AirPlay and its partners are providing a platform that combines all forms -- mobile, online and primetime."

"The Television Academy is always interested in bringing new technologies and elements to each year's Emmy Awards telecast," noted Alan Perris, chief operating officer of the Television Academy. "We think that Emmys AirPlay Live will offer remarkable entertainment value in conjunction with our telecast."

   Unique features of Emmys AirPlay Live include:    -- Live Commentary: Get insight about the Emmy Awards and performances   -- Celebrity Participation: See how you match up against Jeff Probst   -- Real Time Polls: Live opinion polls let the viewer's voice be heard   -- Post Event Polls: Best dressed? Best acceptance speech?   -- Prizes for viewers: Awarded to those with the most points at the end of      the competition    

Emmys AirPlay Live is available on select Sprint phones, as well as on the Web at http://www.airplay.com/. The 59th Annual Primetime Emmy Awards, hosted by Ryan Seacrest, will broadcast live at 8p/7c on Sunday, September 16 from the Shrine Auditorium in Los Angeles.

About AirPlay

Founded in 2005, AirPlay has become the innovative leader in mass market entertainment. By joining 200 million mobile devices with 110 million U.S. television households, AirPlay enables enthusiasts to actively participate in their favorite programming through real-time competition and community. For its wireless and television industry partners, AirPlay offers a proprietary platform and service infrastructure which enables incremental revenue streams without partner capital investment. Led by a dynamic team of experienced technology executives, AirPlay is backed by QUALCOMM, Motorola, JK&B Capital, ONSET Ventures and Redpoint Ventures. For more information or to experience AirPlay's PlayTV, log on to http://www.airplay.com/ or contact AirPlay@RLMpr.com.

First Call Analyst:
FCMN Contact:

Source: AirPlay

CONTACT: Kendra Peavy of AirPlay, +1-212-741-5106, ext. 226,
AirPlay@RLMpr.com

Web site: http://www.airplay.com/

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Profile: International Entertainment