Hollyscoop.com & NowLive.com Make Broadcast History on the EMMY(R) Red Carpet

Hollyscoop.com & NowLive.com Make Broadcast History on the EMMY(R) Red Carpet

Hollyscoop TV Teams with NowLive.com to Become First Online Media Outlet to Broadcast LIVE and Interactive Call-In Show from TV's Biggest Award Celebration

LOS ANGELES, Sept. 14 /PRNewswire/ -- Hollyscoop.com, a popular online media outlet bringing millions of fans up-to-the minute celebrity, entertainment and fashion news, has announced today that they have teamed up with NowLive.com, a premiere social broadcasting network, to mark the first time in history that an online entertainment website will broadcast LIVE, interactively from the EMMY(R) AWARDS Red Carpet this Sunday, September 16, 2007.

Hollyscoop's Interactive coverage of the 2007 Emmy(R) Awards, hosted by the Academy of Television Arts & Sciences, will kick off this Sunday at 2:30PM (PST), LIVE from the Shrine Auditorium in Los Angeles on both http://www.hollyscoop.com/ and http://www.nowlive.com/. For the first time ever, Hollyscoop.com will bring its viewers the action from the Red Carpet as it happens. Powered by NowLive.com technology - viewers will have the ability to call-in and ask questions of those being interviewed on the Red Carpet through Hollyscoop.com's on-air talent, who will be plugged into an interactive module operated by Now Live Media. The LIVE call-in number for viewers and fans is 310-984-7600.

Hollyscoop.com was launched in 2006 by three LA native entertainment and fashion enthusiasts. What began as a blog run by Diana Magpapian, Nora Gasparian and Ani Esmailian, quickly grew into a hot fix for millions of entertainment and fashion news junkies from around the globe. Through deals with such popular online websites as YOUTUBE.COM, IMEEM.COM, LIVEVIDEO.COM and others, Hollyscoop's coverage reaches millions of eyeballs from around the world. Always ahead of the curve in the online media market, Hollyscoop.com was the first to bring its fans video coverage from red carpet events, exclusive back stage access engagements, top fashion shows and celebrity exclusives. Hollyscoop.com will once again make history this Sunday changing the way online entertainment news coverage is delivered forever.

For more information on Hollyscoop.com and Hollyscoop TV, please visit http://www.hollyscoop.com/. For additional information on Now Live Media, please visit http://www.nowlive.com/.

First Call Analyst:
FCMN Contact:

Source: Hollyscoop.com

CONTACT: Phil Viardo of VBX Group, +1-310-499-4848, phil@vbxgroup.com,
for Hollyscoop.com; or Crisel Ortiz of MSR Communications, +1-415-989-9000,
crisel@msrcommunications.com, for NowLive.com

Web site: http://www.hollyscoop.com/
http://www.nowlive.com/

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Profile: International Entertainment