Jazz & Beer

Jazz & Beer

Brother Thelonious Belgian Style Ale: an Exclusive Brew at the 50th Monterey Jazz Festival

FORT BRAGG, Calif., Sept. 17 /PRNewswire/ -- A Mendocino County craft brewery, North Coast Brewing Company (NCBC), will join 40,000 jazz fans as the exclusive beer provider for the 50th Annual Monterey Jazz Festival, September 21-23, 2007. The festival will offer three of NCBC's artisan beers: Red Seal Ale, Scrimshaw Pilsner and Brother Thelonious Belgian Style Abbey Ale, a beer that honors the great jazz pianist. During the 3-day event, the festival expects to serve 110 kegs (equivalent to 14,000 pints) at 9 stations throughout the Monterey Fair Grounds as 500 artists perform on 8 stages. "The jazz community supports our efforts," says sales manager Doug Moody, "It is a joyous weekend and a great place to tell our story to a captive, focused audience."

(Logo: http://www.newscom.com/cgi-bin/prnh/20070917/AQM083LOGO)

For every case of Brother Thelonious Ale sold during its daily operations, NCBC makes a $2.00 donation to the Thelonious Monk Institute of Jazz (monkinstitute.org). A nonprofit educational organization created in memory of the celebrated jazz pianist, the Institute recently relocated from California to Loyola University in New Orleans. "North Coast Brewing is proud to be associated with the Institute," says Doug Moody.

North Coast Brewing Company opened in 1988 in the historic town of Fort Bragg on California's Mendocino Coast. It has developed a strong reputation for quality, having won more than 70 awards in national and international competitions. The company's exceptional beers are available in 40 states and are also exported to Europe and the Pacific Rim. http://www.northcoastbrewing.com/

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Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20070917/AQM083LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

Source: North Coast Brewing Company

CONTACT: Barbara Bowman, +1-707-433-8484, Barbara@BossDogMarketing.com;
or Jan Mettler, +1-707-433-5846, Jan@BossDogMarketing.com, both for North
Coast Brewing Company

Web site: http://www.northcoastbrewing.com/
http://www.monkinstitute.org/

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Profile: International Entertainment