Bigger, Badder, Bolder

Bigger, Badder, Bolder

THE "2007 MTV VIDEO MUSIC AWARDS" UNLEASHES A NIGHT UNLIKE ANY OTHER PACKED FULL OF HOT, SEXY, UNEXPECTED SURPRISES TO REMEMBER

Justin Timberlake Comes Out The Big Winner Nabbing Four Moon Men With Rihanna Earning Top Honors With Video Of The Year

LAS VEGAS, Sept. 9 /PRNewswire/ -- "Trouble" hit the main stage as Britney Spears channeled "The King's" legendary '68 Comeback in the most important performance of her career at the 2007 MTV Video Music Awards, from the Palms Casino Resort in Las Vegas. Celebrating her long-awaited comeback, Spears commanded the stage with a sultry performance of her new song "Gimme More" featuring a show-stopping extravaganza highlighted by sexy choreography and high-flying aerialists in an appearance that viewers will remember forever.

The biggest night in music was hotter than the Las Vegas desert as performers from every genre celebrated their musical achievements for 2007. This year's show rolled out four new categories: "Male Artist of the Year / Female Artist of the Year", "Monster Single of the Year," "Most Earthshattering Collaboration," and "Quadruple Threat." Justin Timberlake nabbed "Male Artist of the Year" for his incredible year of great videos and performances, as well as "Quadruple Threat of the Year," which honors him for conquering multiple worlds including music, fashion, acting, dancing and more. Fall Out Boy won "Best Group" for their music video "This Ain't A Scene, Its An Arms Race." "Monster Single of the Year" went to Rihanna for "Umbrella," the inescapable hit of the year. Beyonce and Shakira scored a Moon Man for "Most Earthshattering Collaboration" for their video "Beautiful Liar." Fergie triumphed with "Big Girls Don't Cry" winning for "Female Artist of the Year." And one of the biggest awards of the night went to Rihanna who nabbed "Video of the Year" for "Umbrella."

The night was jam-packed with memorable performances and jaw-dropping collaborations including Kanye West and 50 Cent presenting the award for "Most Earthshattering Collaboration" days before their albums compete for the #1 spot on the Billboard charts.

Taking over the Fantasy suites in the Palms Casino Resort, the naughty spectacular continued all night with an eclectic mix of performances to satisfy the taste of all music fanatics from the hardcore head-banging rock fans to the rhyme obsessed hip-hop aficionados.

Fall Out Boy in the Celebrity Suite was the scene of several crazy musical unions that rocked fans, as they performed a remix of "This Ain't A Scene, It's An Arms Race" with Lil Wayne and also teamed up with Rihanna on her hit "Shut Up and Drive." The group also delivered a rocking rendition of "Thnks Fr Th Mmrs." Lead singer Patrick invited buddies Gym Class Heroes on stage to perform their hit single "Clothes Off."

Kanye West showed just how good life can be in the two-story Sky Villa on the top of the Palms Casino Resort overlooking the Vegas strip. He rocked the crowd with his hit "Stronger" then joined Common for "Drivin' Me Wild." Kanye and Soulja Boy teamed up for "Crank That" and televised for the first time ever, Kanye and T-Pain reached new heights with a high octane performance of "The Good Life."

Justin Timberlake and Timbaland were ballin' and partying in the Hardwood Suite with VIP guests 50 Cent as they performed "Ayo Technology." Also, stopping by to heat things up was T.I. with "Big Things Poppin'."

The Foo Fighters tore up the Hot Pink Suite performing their new single "Pretender" and were joined by "metalhead" compadres Queens of the Stone Age and Serj from System of A Down. And performing a new twist on an old favorite, Cee-Lo joined the guys for a unique spin of "Darling Nikki."

Chris Brown blew the roof off the Pearl Theater as he and six dancers showed off their smooth moves dancing across the tables packed with celebrities like Diddy, Kid Rock and Beyonce for an unforgettable performance of "Wall To Wall." He then descended upon the main stage for an inspired homage to the "King of Pop" with a rousing performance of "Billie Jean," made the audience swoon with "Kiss Kiss," and ended with Rihanna for an explosive, never before seen rendition of her smash hit "Umbrella."

The Maestro Timbaland was everywhere running from the Pearl, to the suites, to the Palms nightclub, Rain where his beats started off a surprise performance by Linkin Park as their fans joined in on the crowd favorite "Bleed It Out."

Superstar songstress Alicia Keys stole the show and had the crowd on their feet with an incredible performance of her new song "No One" which transitioned into a soulful rendition of George Michael's classic "Freedom" accompanied by DJ Mark Ronson and a gospel choir.

The night came to a climactic end with a triple mash-up extravaganza from today's musical masters Justin Timberlake, the VMAs Maestro Timbaland and Nelly Furtado. Furtado started things off with "Do It" while Timbaland featuring Keri Hilson sizzled with "The Way I Are." Justin Timberlake took it to a whole new level with "Love Stoned" and then broke it down with his signature hard hitting dance moves culminating with an explosive performance where everyone does the Rick James funk classic "Give It 2 Me."

Producer, artist and DJ Mark Ronson kept the party jumping all night from his DJ booth in the Pearl Theater with his turntables and horn section, along with special guests Akon, Adam Levine and Daniel Merriweather.

And because the show aired one night only, MTV offered viewers unprecedented access and interactivity. After the live broadcast, fans could log onto VMA.MTV.com to catch never-before-seen performances from the Fantasy Suites and moments that didn't make it to the show. Artists performing in the suites started jamming early and went all night with friends and special guest. Viewers could go online to vote for their favorite of those songs which would then make it onto the "Viewer's Choice" remix - a special inspired by viewers' favorite moments airing on September 13 at 6pm (ET/PT).

For the first time ever, MTV Mobile aired a live simulcast of the main show on video-enabled Sprint Vision and Power Vision phones. Artists equipped with Sprint phones - such as Timbaland, Chris Brown, T-Pain, Lil' Mama, Boys Like Girls and even MTV's famed Moon Man - were Twitter-ing (sending text messages) so viewers could follow them during the show - and Twitter back.

Additional remixes airing the days following the live broadcast include the Celebrity Commentary edition featuring artists dishing about all the backstage gossip and their favorite moments from the night, which will air September 11 at 10pm (ET/PT), and another remix that spotlights all the hot performances that aired during the show as well as extended and unaired performances from the Fantasy Suites, Pearl Theater and the VMA pre-show set to air September 15 at 11pm (ET/PT)

The star studded show also included appearances by Diddy, Bill Hader, Sarah Silverman, Kid Rock, Jennifer Hudson, Robin Thicke, Pamela Anderson, Shia LaBeouf, Jamie Foxx, Jennifer Garner, Seth Rogen, Cee-Lo, Megan Fox, Rosario Dawson, Akon, the cast of "The Hills," Nicole Scherzinger, Bill Hader, Eve and from the cast of "Entourage" Adrian Grenier and Kevin Connelly.

   2007 MTV VIDEO MUSIC AWARDS WINNERS:    VIDEO OF THE YEAR    RIHANNA featuring JAY-Z   "Umbrella"   Good Girl Gone Bad   Def Jam   Director: Chris Applebaum   Producer:  John Hardin   Production Company: Reactor Films    MALE ARTIST OF THE YEAR    JUSTIN TIMBERLAKE   Featuring T.I.   "Let Me Talk To You/My Love"   Future Sex/Love Sounds   Jive Records/Zomba Label Group   Director: Paul Hunter   Producer: Veronica Zelle   Production Company: H.S.I. Productions    Featuring TIMBALAND   "Sexy Back"   Future Sex/Love Sounds   Jive Records/Zomba Label Group   Director: Michael Haussman   Producer: Nina Huang   Production Company: H.S.I. Productions    "Love Stoned/I Think She Knows Interlude"   Future Sex/Love Sounds   Jive Records/Zomba Label Group   Director: Robert Hales   Producer: Richard Weaver & Oualid Mousaness   Production Company: H.S.I. Productions    "What Goes Around ... Comes Around"   Future Sex/Love Sounds   Jive Records/Zomba Label Group   Director: Samuel Bayer   Producer: Veronica Zelle   Production Company: H.S.I. Productions    FEMALE ARTIST OF THE YEAR    FERGIE   "Big Girls Don't Cry (Personal)"   The Dutchess   Wil.I.Am Music Group/A&M Records   Director: Anthony Mandler   Producer: Gina Leonard   Production Company: Cyclops Productions    Featuring LUDACRIS   "Glamorous"   The Dutchess   Wil.I.Am Music Group/A&M Records   Director: Dave Meyers   Producer: Gina Leonard   Production Company: @radical.media    Featuring WIL.I.AM   "Fergalicious"   The Dutchess   Wil.I.Am Music Group/A&M Records   Director: Fatima Robinson   Producer: Dawn Rose   Production Company: Black Dog Films     BEST GROUP    FALL OUT BOY   "This Ain't A Scene, Its An Arms Race"   Infinity On High   Island Records   Director: Alan Ferguson   Producer: Jacqui Frisco   Production Company: Anonymous Content    BEST NEW ARTIST    GYM CLASS HEROES   "Clothes Off"   As Cruel As School Children   DecayDance/Fueled By Ramen   Director: Alan Ferguson   Producer: José Carlos Mangual   Production Company: The Kompany     MOST EARTHSHATTERING COLLABORATION   BEYONCE & SHAKIRA   "Beautiful Liar"   B'DAY Deluxe Edition & Video Anthology   Columbia Records   Director: Jake Nava   Producer: Ben Cooper   Production Company: Anonymous Content     QUADRUPLE THREAT OF THE YEAR    JUSTIN TIMBERLAKE (Jive Records/Zomba Label Group)    MONSTER SINGLE OF THE YEAR   RIHANNA featuring JAY-Z   "Umbrella"   Good Girl Gone Bad   Def Jam   Director: Chris Applebaum   Producer:  John Hardin   Production Company: Reactor Films    BEST DIRECTOR   Director: Samuel Bayer   Justin Timberlake   "What Goes Around ... Comes Around"   Future Sex/Love Sounds   Jive Records/Zomba Label Group   Producer: Veronica Zelle   Production Company: H.S.I. Productions     BEST EDITING IN A VIDEO   GNARLS BARKLEY   Editor: Ken Mowe   "Smiley Faces"   St. Elsewhere   Downtown/Atlantic Records   Director: Robert Hales   Producer: Coleen Haynes   Production Company: H.S.I. Productions, Inc.    BEST CHOREOGRAPHY IN A VIDEO   Choreographer: Marty Kudelka   Justin Timberlake   "Let Me Talk To You/My Love"   Future Sex/Love Sounds   Jive Records/Zomba Label Group   Director: Paul Hunter   Producer: Veronica Zelle   Production Company: H.S.I. Productions    

Jesse Ignjatovic is the Executive Producer, Den of Thieves for the "2007 MTV Video Music Awards." Dave Sirulnick is Executive Producer. Chris Choun is Co-Executive Producer. Jen Jones and Jane Mun are Co-Producers. Amy Doyle and Joanna Bomberg are Music Talent Executives. Robin Reinhardt-Locke is Celebrity Talent Executive. Garrett English is Executive in Charge of Production. Hamish Hamilton is Director.

The official sponsors of the "2007 MTV Video Music Awards" are Chevy, Herbal Essences, Neutrogena, Pepsi Smash, Rhapsody, Sprint and Taco Bell.

About MTV

MTV Networks, a unit of Viacom (NYSE:VIA) (NYSE:VIA.B) , is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 130 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of which are trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services. The network also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

About the Palms Casino Resort

The Palms Casino Resort, heralded as one of Las Vegas' hippest resorts, is an all-encompassing, one-stop resort destination. Owned by the Maloof family, the 703-room property boasts a diverse mix of bars and restaurants and a 95,000-square-foot casino. Amenities include the legendary Playboy Club - the first and only club of its kind to open in 25 years; The Pearl Concert Theater; Moon Nightclub; Nove Italiano; Little Buddha; The Palms Pool & Bungalows; Palms Spa and AMP salon; Brenden Theatres, a 14-theatre Cineplex; Rain Night Club; ghostbar; Hart and Huntington Tattoo Company; and over 60,000 square-feet of meeting space. The Palms is home to the Real World: Las Vegas and Bravo's Celebrity Poker Showdown, as well as E!'s Party at the Palms, hosted by Jenny McCarthy, and A&E's Inked. The resort features the hottest collection of Fantasy Suites including the Erotic Suite with its trademark Show Shower, the Real World Suite, as seen on MTV, and the Hardwood Suite, the only hotel room in the world with its own basketball court. E!'s Girls Next Door, VH1, MTV and CSI feature the Palms on a regular basis and the Victoria's Secret Angels made the Palms a featured destination on their "Angels Across America" tour. The Palms Casino Resort is located just west of the Las Vegas Strip and I-15 on Flamingo Road. For room reservation information, call toll free at (866) PALMS-RES, (866) 725-6773, or visit www.palms.com. For groups of 15 rooms or more, contact the Sales Department at (866) PALMS-MTG or (866) 725-6768.

   CONTACTS:   Jennifer DeGuzman                       Melissa Barreto   MTV                                     MTV   212-258-7175                            212-846-7226   Jennifer.deguzman@mtvstaff.com          Melissa.barreto@mtvstaff.com  

First Call Analyst:
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Source: MTV

CONTACT: Jennifer DeGuzman, +1-212-258-7175,
Jennifer.deguzman@mtvstaff.com, Melissa Barreto, +1-212-846-7226,
Melissa.barreto@mtvstaff.com, both of MTV

Web site: http://www.mtv.com/

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Profile: International Entertainment