Weijie Yun to Discuss Drivers of Mobile TV Adoption at IBC 2007

Weijie Yun to Discuss Drivers of Mobile TV Adoption at IBC 2007

 SUNNYVALE, Calif., Aug. 21 /PRNewswire/ --    WHO:   Weijie Yun, President & CEO, Telegent Systems, Inc.    WHAT:  Weijie Yun, president & CEO of Telegent Systems -- one of the          foremost Mobile TV technology leaders -- is participating in the          IBC 2007 conference session "Connecting content with consumers:          what to deliver." This session shares ideas and best-in-class          practices of mobile TV adoption globally. Mr. Yun's discussion          centers on lessons one can draw from Telegent's experience with          mobile TV and why delivery of free-to-air content in mobile devices          accelerates consumer adoption.  Executives from Nokia, Telecom          Italia, Propellor Group, and First Partner will also present during          the session.    WHEN:  Saturday, September 8, 2007, 11:30 a.m. - 13:00 p.m.    WHERE: IBC 2007; Amsterdam, Netherlands; Room: Forum           Conference Session: Connecting content with consumers: what to          deliver?           URL:  http://www.ibc.org/cgi-bin/conf_session_cms.cgi?id=28    WHY:   Mobile TV is an industry still in its infancy with huge potential.          Challenges to growth include multiple broadcast standards, spectrum          allocation, infrastructure coverage, and content availability.          Telegent Systems overcomes these challenges with a unique approach          to mobile TV delivery.  Telegent offers handset manufactures and          operators a mobile TV solution enabling mobile devices to receive          free-to-air broadcasts -- the same content that can be seen on          television screens at home -- as well as emerging digital pay-per-          view broadcasts.  Telegent's technology is embedded in more than 30          handset models available throughout Asia, Europe, the Middle East,          and Africa today.  From this successful deployment, Telegent has          consumer usage behavior data and knowledge showing how free-to-air          content drives consumer adoption of mobile TV and acceptance of new          business models for mobile TV delivery.  

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Source: Telegent Systems, Inc.

CONTACT: Roberta Silverstein of MediaBridge PR, +1-408-416-6501,
rsilverstein@mbipr.com, for Telegent Systems, Inc.

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Profile: International Entertainment