LMN Scores Two First Place Finishes Among Female Subscribers in Latest 2007 Beta Cable Subscriber Study

LMN Scores Two First Place Finishes Among Female Subscribers in Latest 2007 Beta Cable Subscriber Study

For the Past 10 Years, LMN Has Been Ranked the #1 Mid-Sized Network on 'Interest'

- LMN ranks #1 for the sixth year in a row in 'Aided Network Awareness' -

NEW YORK, Aug. 8 /PRNewswire/ -- LMN (Lifetime Movie Network), the second most-watched women's network on basic cable, continues to be a highly valued midsize/emerging network among Women Cable/Dish Subscribers, according to the 2007 Beta Cable Subscriber Study. The network maintained its top status among this group in "aided network awareness" and "#1 interest" midsize/ emerging network for the 10th consecutive year.

LMN ranked #1 on aided awareness among All Adults (90%) for the sixth year in a row when compared with other mid-sized networks (on par with last year, 88%). This year, the awareness among Women 18+ increased 6 percentage points to 96% (up from 90% in 2006).

   Among Women 18+     -- LMN also came in first place on awareness among Women 18-49 and Women        18-34 (96% for both) with levels on par with the levels attained in        2006 (94% and 93% respectively).    Among Women 18+, LMN was the #1 mid-sized network on "Interest." More than   two-thirds (67%, same as 2006, and down from 73% in 2005) expressing high   interest ("4" or "5" on a 5-point interest scale) in the network based on   a 50 word description. For the past ten years, LMN has maintained its 1st   place position on these women.    Among Women 18+     -- LMN also ranked 1st among Women 18-49 (67%) and Women 18-34 (68%)    Telephone interviews were conducted in April/May of 2007 among a national   sample of 1,000 adults aged 18+ that was evenly divided by gender.   

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, LMN, Lifetime Real Women and Lifetime Digital (including LifetimeTV.com) are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.

Source: LIFETIME

CONTACT: Ellie Uptmor of LIFETIME, +1-212-424-7290, or
uptmor@lifetimetv.com

Web site: http://www.lifetimetv.com/

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Profile: International Entertainment