HSN Partners with Elle Magazine for 'HSN Fall Fashion Week Presented by Elle'

HSN Partners with Elle Magazine for 'HSN Fall Fashion Week Presented by Elle'

-- New Week-Long Series Promotes Style Tips from ELLE Editors, New Fashions by Well Known Designers and Magazine Subscriptions for HSN Customers --

ST. PETERSBURG, Fla., Aug. 13 /PRNewswire-FirstCall/ -- Multichannel retailing giant HSN and fashion powerhouse ELLE magazine have joined forces to debut "HSN Fall Fashion Week Presented by ELLE" August 18 - 24. The week-long series of trend-driven shows combines ELLE's editorial authority with HSN's newest designers and brands, including Tina Knowles, David Rodriguez, and Scoop NYC, among others.

"I can't think of a better partner to host HSN's Fall Fashion Week than ELLE, one of the foremost fashion authorities," said Mindy Grossman, CEO of IAC Retailing. "ELLE magazine is the must-read magazine for fashionistas who want to be in the know about the hottest trends from the world's runways, and HSN is thrilled to be able to share ELLE's tremendous knowledge with our millions of viewers."

Each night at 10 p.m. (EDT) ELLE's experts will offer their take on what trends will be hot this fall, followed by great new looks from HSN's portfolio of fashion and accessories stylized and presented by ELLE Senior Fashion Market Editor Joann Pailey and ELLE Senior Writer Maggie Bullock. Some of the popular trends for fall that will be highlighted include layering, transparent, mod, colors of the season and the recent influence of menswear in women's fashions.

"We are delighted to partner with HSN," said Jack Kliger, President & CEO, Hachette Filipacchi Media U.S., publishers of ELLE. "As a respected global electronic retailer, HSN draws a large audience of viewers who are interested in fashion. Our editors' mission is to inspire smart, fashionable women to express their personal style in every area of life. Through HSN, they can bring ELLE's interpretation of the fall trends to a whole new platform, reaching millions of potential subscribers."

HSN and ELLE will provide broad marketing support for the series, including on-air promos, package inserts, and customer emails, as well as advertising in HSN's program guide and upcoming issues of ELLE. HSN customers will receive a special subscription offer for 12 issues of ELLE. For more information on HSN's Fall Fashion Week Presented by ELLE and show times, log on to www.HSN.com.

About HSN:

The originator of the electronic retailing concept in 1977, HSN, an operating business of IAC (NASDAQ:IACI) , is a global multichannel retailing giant offering thousands of products to enhance all aspects of its customers' lives. On HSN and hsn.com, customers can find an array of unique products and brand names in categories such as Beauty (e.g., Oscar Blandi, Bliss, Paula Dorf, Liz Earle, Perlier, Sephora, Wei East); Jewelry (e.g., Heidi Daus, R.J. Graziano, Jay King); Home/Lifestyle (e.g., Dyson, Todd English, Emeril Lagasse, Andrew Lessman, Joy Mangano, ProForm, Wolfgang Puck, Reebok, Bob Vila, Roy Yamaguchi); Fashion (e.g., Randolph Duke, Carlos Falchi, Beverly Feldman, Liberte by Emanuel, LUKASTYLE, Scoop, Fleur by David Rodriguez, Miss Tina by Tina Knowles); and Electronics (e.g., Gateway, GE, JVC, Panasonic, Sharp). HSN delivers its merchandise across multiple platforms, including TV, where the network reaches 89 million households and is the 4th largest cable network in the U.S.; and online, through hsn.com, which also features value- added video-on-demand and podcasts of products, shows, and tips.

About ELLE:

ELLE, the largest fashion magazine in the world, has 39 editions on five continents and is published in the U.S. by Hachette Filipacchi Media U.S., a part of Lagardere Active, a subsidiary of Lagardere SCA (http://www.lagardere.com/). ELLE is also the foundation of numerous brand extensions, including ELLE Decor (25 editions), ELLE A Table (five editions), ELLE Accessories (seven editions) and ELLE.com (20 websites). The U.S. edition reaches an audience of 4.9 million readers, who find in ELLE style and substance with an independent point of view.

Source: HSN

CONTACT: Brad Bohnert of HSN, +1-727-872-7515, brad.bohnert@hsn.net; or
Anne Janas, for ELLE & Hachette Filipacchi Media U.S., +1-212-767-5810,
ajanas@hfmus.com

Web site: http://www.hsn.com/
http://www.lagardere.com/

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Profile: International Entertainment