ck IN2U Fragrances Host the ck IN2U Music Lounge Featuring an Exclusive Artist Retreat, Top BLENDER Session Performances, Celebrity Guests and Surprise Acts During Lollapalooza

ck IN2U Fragrances Host the ck IN2U Music Lounge Featuring an Exclusive Artist Retreat, Top BLENDER Session Performances, Celebrity Guests and Surprise Acts During Lollapalooza

BLENDER Sessions line-up to include Pete Wentz of Chicago's Fall Out Boy, Celebrity Blogger Perez Hilton, DJ momjeans a.k.a. Danny Masterson, The Polyphonic Spree, Marky Ramone of The Ramones, The Plain White T's, White Rabbits, Small Town Talk among the few part of The ck IN2U Music Lounge

NEW YORK, Aug. 1 /PRNewswire/ -- The BMF Media Group, in association with Hard Rock Hotel Chicago, title sponsor ck IN2U fragrances, and BLENDER magazine announce the line-up for "BLENDER Sessions" at the second annual Music Lounge in Chicago from August 3-5, 2007. The ck IN2U Music Lounge is a three-day "VIP + Artist retreat" exclusive to artists and those attending the Lollapalooza festival. Featuring three unique environments -- The Music Lounge, Media Outpost and "Blender Sessions" -- The ck IN2U Music Lounge offers artists and guests daytime lounging, celebrity gifting to exclusive after-parties.

   (Logo:  http://www.newscom.com/cgi-bin/prnh/20070711/NYW116LOGO )    BLENDER SESSIONS in the Music Lounge  

Each night, The Music Lounge will host an exclusive Blender Sessions for celebrities, musicians and music industry VIPs. BLENDER Sessions includes celebrity hosts, guests DJs and performances featuring: Fall Out Boy bassist Pete Wentz, celebrity blogger Perez Hilton, actor and DJ extraordinaire DJ momjeans a.k.a. Danny Masterson, The Polyphonic Spree, Rock and Roll Hall of Fame inductee Marky Ramone, White Rabbits, Small Town Talk, and many more rockin' surprises! Additionally, Plain White T's will perform an acoustic set including their #1 single on the Billboard Hot 100 of "Hey There Delilah" at Blender Sessions on Sunday, August 5th.

Doors open for BLENDER Sessions at The ck IN2U Music Lounge at Hard Rock Hotel Chicago each night at 10pm. Celebrity VIPs including Ashlee Simpson and artists performing at the festival will be in attendance.

The Music Lounge

Throughout the weekend the ck IN2U Music Lounge serves as a home base for artists, talent, celebrities and guests as a VIP location to recharge and relax during the festival. By day, guests will be able to enjoy VIP amenities including full service bar, catering by China Grill, internet/email access, tattoo parlor, spa treatments and gifting. By night, the ck IN2U Music Lounge features live DJ and acoustic performances.

Media Outpost

Partnering with Sirius Satellite Radio and IMF (International Music Feed), the lounge will also serve as a media outpost to conduct live interviews with artists, live remotes and capture original content. The Media Outpost room will be equipped with a green room, food and beverage and gifting. We invite media and artists to take advantage of this special facility as a base station for interviews and an escape from the summer heat.

Last year's Music Lounge featured performances by Mute Math, Sa-Ra, and special DJ sets by Mix Master Mike, Kill Hannah, Pete Wentz, and Panic! At the Disco. At the 2006 ck one Music Lounge, guests in the likes of Gnarls Barkley and 30 Seconds to Mars were treated to the complimentary perks, played video games as well as pinball machine and received free tattoos.

"We're thrilled to be back in Chicago for our second year opening The Music Lounge as a mainstay for artists and guests during Lollapalooza," said Brian Feit, Chief Buzz Officer of BMF Media. "Each of the brands and partners featured at this year's Lounge are coming together to share a one-of-a-kind music experience while in Chicago and we're proud to be part of it."

Expanding on the previous year's success, the ck IN2U Music Lounge will be taking over more space at the Hard Rock Hotel Chicago allowing this year's Music Lounge to offer even more unique activities for artists. This year's event also features an on-site ck IN2U blogger, Michael D Ayers, who will be updating hourly posts from the happenings inside the lounge.

In testimonials following last year's Lollapalooza, The Chicago Tribune stated that "The ck one Music Lounge at the Hard Rock Hotel was the place to be over Lollapalooza weekend." Coty, Inc., sponsor for The Music Lounge felt the positive effects of their sponsorship as well experiencing a 25% sales increase of their ck one brand directly following Lollapalooza, according to the Wall Street Journal.

"Partnering with the music lounge was a perfect fit for the ck IN2U fragrance brand -- it is a hip and fun outlet for us to reach and interact with our consumers and become part of their lifestyle, " said Yvette Valentine, Senior US Marketing Director, Calvin Klein Fragrances. "We experienced great success last year with the ck one Music Lounge, and Lollapalooza represents such an impressive array of contemporary artists and culture that we couldn't pass up the opportunity to be part of this experience again."

   The ck IN2U Music Lounge Overview   Dates:             Friday, August 3 - Sunday, August 5, 2007   Daytime Hours:     11:30 am - 6:00 pm   Blender Sessions:  10:00 pm - 2:00 am   Venue:             Hard Rock Hotel Chicago   Address:           230 North Michigan Avenue, Chicago    About Coty Inc.  

Through astute acquisitions and licensing partnerships, Coty Inc. has achieved a leadership position in fragrance and has quickly emerged as a global leader in the world of beauty. Today, Coty is the world's largest fragrance company with sales of $2.9 billion for the year ended June 30, 2006. Driven by passion, innovation, creativity and an entrepreneurial spirit, Coty has built a unique portfolio of brands that have produced some of the strongest consumer franchises in history. Coty is a company that keeps changing, staying on the cutting edge by meeting the increasingly sophisticated demands of consumers in a mercurial global market.

ck IN2U is the first non-unisex fragrance collection from the house of ck. ck IN2U for her seduces the senses with notes of pink grapefruit fizz, sugar orchid and vanilla souffle. ck IN2U for him is a charismatic blend of lime gin fizz, cocoa bean and cool musks. ck IN2U -- spontaneous... sexy... connected. Visit www.whatareyouin2.com for more information and check out http://www.myspace.com/ckin2u for up to the minute behind the scenes coverage from the Music Lounge.

About The BMF Media Group

The BMF Media Group is a highly creative New York City-based strategic firm specializing in custom music, entertainment and out-of-the-box branding campaigns that create buzz and launch products to today's hard to reach tastemakers and influencers. It's clever contributions to event marketing stem from several similar events in the past such as The Chrysler Studio at Sundance, Blondie's Rock 'n Roll Hall of Fame Induction Party and most recently Amnesty International's "Make Some Noise" benefit concert. The BMF Media Group has worked with numerous entertainment clients and brands such as ck IN2U, Hard Rock Hotels, BLENDER Magazine, Sirius Satellite Radio, International Music Feed, Metromix, China Grill, Cafe Bustelo, RHOTO V and BMI.

www.themusiclounge.net

Photo: http://www.newscom.com/cgi-bin/prnh/20070711/NYW116LOGO
PRN Photo Desk, photodesk@prnewswire.com

Source: The BMF Media Group

CONTACT: Media, Mary Kaye Daniels, +1-212-901-3938, cell,
+1-310-435-1620, marykaye.daniels@bwr-ny.com; Joanna Kelsey, +1-212-901-3943,
cell, +1-914-262-8944, joanna.kelsey@bwr-ny.com, both of The BMF Media Group;
For artist/talent inquiries, Jessica Rotter, +1-212-989-2222, ext. 113,
jessica@girlie.com, or Danny DaSilva, +1-212-989-2222, ext. 106,
danny@girlie.com, both for The BMF Media Group; For sponsorship inquiries,
Bruce Starr, +1-212-591-0101, bruce@bmfmedia.com, or Brian Feit,
+1-917-523-8181, brian@bmfmedia.com, both of The BMF Media Group

Web site: http://www.themusiclounge.net/
http://www.coty.com/

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Profile: International Entertainment