Maxell's ESPN X Games 13 Sponsorship Spins Into High Gear for Second Consecutive Year

Maxell's ESPN X Games 13 Sponsorship Spins Into High Gear for Second Consecutive Year

VIP Trip and Custom-Made Maxell Skateboards Tops Action-Packed Promotion for X Games Fans

FAIR LAWN, N.J., Aug. 1 /PRNewswire/ -- Maxell Corporation of America, the technology and marketing leader in advanced storage media for music, video and data, announced today details of its sponsorship of ESPN X Games 13 in Los Angeles, Calif. on Aug. 2-5, 2007. Sponsoring the X Games for the second consecutive year, Maxell delivers an exciting package of promotions for X Games 13 fans linking Maxell's performance-based media products and blow away icon with the world's best action sports event featuring athletes from across the globe competing in various high-powered sports.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070801/NYW113 )

In support of its sponsorship, Maxell has created "Max Out with Maxell Media," a sweepstakes to win an exclusive trip for two to X Games 14, a prize package worth an estimated $20,000. The promotion integrates with the purchase of Maxell DVD-R, DVD+R and CD-R media products across 800 Best Buy retail outlets. The grand prize package includes first-class round trip tickets for the winner and guest with a four-night stay at a premier five-star hotel in Beverly Hills, private limo, shopping spree, and access to some of the most highly-anticipated X Games events and activities.

This year Maxell's promotion includes a custom-made Maxell branded skateboard for X Games 13, complete with blow away icon graphics in flame red, orange and cool white colors. The custom Maxell skateboard features the X Games logo and will be a key feature in the "Max Out with Maxell Media" sweepstakes and part of its on-site booth giveaways along with hundreds of other Maxell products including Maxell CD and DVD recordable media packs and Maxell head phones.

Maxell will also connect with X Games fans on-site through its sponsorship with the John Lennon Educational Bus, a unique non-profit, state-of-the-art mobile recording and multimedia studio. The John Lennon Bus will roll-into X Games territory and feature tours for attendees, offering hands-on demonstrations with cutting-edge DJ and video making equipment.

"We are excited about being a part of X Games 13 this year and enriching the on-site experience for all attendees through our sponsorship and giveaways," said Cheryl Severini, senior marketing manager for Maxell. "This event draws individuals who not only enjoy extreme sports but also love recording digital music and videos, and it gives us the opportunity to be a part of their culture in an ideal way."

Maxell's promotional campaign kicked off in May with a Maxell billboard in Times Square featuring an X Games logo and new blow away icon graphics. Advertising creative will make its way into print, online and television spots across many outlets including ESPN Magazine's "X Games Preview" issue, 30-60 second TV spots on ESPN, ESPN2 and ABC Sports, and online banner ads running on ESPN.com and EXPN.com. Maxell also created a graffiti style landing page http://www.maxell-usa.com/xgames that highlights details of the sponsorship and skateboard give-a-way promotion.

About Maxell

Maxell Corporation of America, a technology and marketing leader, is a full line manufacturer of digital media products for consumer, professional and data storage markets. Maxell is a recognized brand for over thirty years that delivers a comprehensive line of digital tape and disc-based recording media products for consumer audio, video, camcorder and data storage applications. www.maxell.com.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20070801/NYW113
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN15
PRN Photo Desk, photodesk@prnewswire.com

Source: Maxell Corporation of America

CONTACT: Donna Austi, of Cohn & Wolfe for Maxell, +1-212-798-9788,
Donna_austi@cohnwolfe.com; or Katie Moses Swope, of ESPN, +1-310-642-1507,
katie.moses@espn.com

Web site: http://www.maxell.com/
http://www.maxell-usa.com/xgames

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Profile: International Entertainment