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Monday, August 06, 2007

AT&T to Bring NBC's Coverage of 2008 Olympic Games Into American Living Rooms With Help of China Netcom

AT&T to Bring NBC's Coverage of 2008 Olympic Games Into American Living Rooms With Help of China Netcom

International Private Leased Line Contract Reflects AT&T's Dedication to the World's Premier Athletics Event

BEIJING, Aug. 6 /PRNewswire-FirstCall/ -- AT&T Inc. (NYSE:T) has announced an agreement with China Netcom Group Company Ltd. (CNC) to provide telecommunications services between China and the U.S. during the 2008 Olympic Games in Beijing. The services will enable AT&T to provide a dedicated network through which NBC can transmit digital television coverage of the Games, which will be held Aug. 8 - 24, 2008, back to the U.S. for national broadcast throughout NBC's television network.

CNC was selected by Beijing Olympics Organizing Committee as the exclusive fixed-line telecommunications partner in China for the 2008 Olympic Games. NBC Olympics will provide exclusive coverage of the 2008 Olympic Games to hundreds of millions of viewers in the U.S.

In addition, AT&T and CNC are also collaborating to set up a circuit for NBC, which the network will use to broadcast live coverage of the one-year countdown celebration being held in Tian An Men Square, Beijing, on the "TODAY SHOW" program on Aug. 8, 2007.

"AT&T is proud to support the Olympic movement, built up over many years, and is very pleased to facilitate viewing of the first Olympic Games to be staged in China," said Gopi Gopinath, vice president of AT&T Asia Pacific. "We are very excited to be working with CNC and NBC on this project, and we are confident that the broadcasts from the Olympic Games next summer will be a great success with the help of International Private Leased Line services from CNC."

Gopinath added, "The contract also underscores our relationship with CNC and our continued commitment to the China market. As one of the fastest-growing economies in the world, China is a key strategic business focus for many of our global customers, and we will continue to invest in and grow our operations in the country. Through our telecom services joint venture -- UNISITI -- in Shanghai, China, and network interconnections agreements with China Netcom and other local carriers, we are determined to deliver the same level of reliable, high-quality services to our global customers wherever they choose to do business."

AT&T has been providing communications services to China for more than 20 years. With the Sino-foreign telecom services joint venture in Shanghai and network interconnections agreements with local carriers, including China Netcom, AT&T has national coverage in more than 135 cities and serves more than 300 multinational customers in China.

In addition, AT&T is the Official Telecommunications Services Partner of the U.S. Olympic Team. AT&T provides a wide range of services to the U.S. Olympic Committee, including integrated long distance, data service and audio/videoconferencing services, virtual private networks, managed Internet Protocol services, wireless services and Web hosting. AT&T also has provided financial support for various U.S. Olympic Committee projects, including training facilities.

"The Olympics are one of the world's most watched and best-loved sporting occasions and symbolizes the very best of human endeavor," said Gopinath. "AT&T is proud to be the Official Telecommunications Partner of the U.S. Olympic Team and to align the global leader in communications with the world's premier athletic competition."

Note: This AT&T release and other news announcements are available as part of an RSS feed at http://www.att.com/rss.

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/.

(C) 2007 AT&T Knowledge Ventures. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Knowledge Ventures. For more information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.

First Call Analyst:
FCMN Contact: rolf.gatlin@fleishman.com

Source: AT&T Inc.

CONTACT: Greg Brutus, Regional PR Director of AT&T Asia Pacific,
+852 2506 5046, greg.brutus@ap.att.com; or Patrick Yu of Fleishman-Hillard
Hong Kong, +852 2530 2577, patrick.yu@fleishman.com, for AT&T Inc.

Web site: http://www.att.com/


Profile: International Entertainment

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