Optimum Lightpath's 'Metro Ethernet Now' Video-on-Demand Channel Wins Silver 2007 Mark Award

Optimum Lightpath's 'Metro Ethernet Now' Video-on-Demand Channel Wins Silver 2007 Mark Award

Optimum channel iO 660 Recognized as Best-in-Class by Cable & Telecommunications Association for Marketing

JERICHO, N.Y., July 24 /PRNewswire-FirstCall/ -- Optimum Lightpath, the next-generation business broadband service provider of Cablevision Systems Corporation, today announced that it has received the Silver Mark Award from the Cable & Telecommunications Association for Marketing (CTAM) for its innovative "Metro Ethernet Now" interactive, video-on-demand (VOD) television channel, Optimum channel iO 660. Channel 660 contains more than 80 minutes of custom-produced programming which can be easily accessed by any of the 2.5 million iO digital cable customers in the New York metropolitan area.

The Mark Awards competition recognizes outstanding achievement and excellence in marketing from networks, cable companies and suppliers. Now celebrating its 24th year, a Mark Award (short for "Marketing") represents the peak of marketing accomplishment in the cable business. Award recipients are known throughout the cable and entertainment world as "best in class."

"Our cutting-edge VOD channel, iO 660 successfully conveys the many benefits of Metro Ethernet - providing a wealth of relevant information which business executives can view at their leisure," said Dave Pistacchio, executive vice president and general manager, Optimum Lightpath. "We are honored to be recognized by CTAM with this award. As a leader in Metro Ethernet, it was particularly important that we develop an interactive platform for generating awareness and connecting with our target audience. Receiving this year's Silver Mark Award further validates our belief that we have successfully developed an innovative vehicle for accomplishing these goals."

Optimum Lightpath's VOD Program, "Metro Ethernet Now" is targeted to business decision makers. After viewing part or all of the channel content, corporate decision makers have a much deeper understanding of how and why Metro Ethernet delivers higher productivity at significantly lower capital and operating costs. Since its launch in early 2007, the VOD channel has received more than 356,000 total visits and more than 229,000 total unique visitors.

Nearly 1000 entries are judged annually. Approximately 150 Gold and Silver winners are selected by more than 100 elite marketers during a rigorous judging process. The winners are honored at the Presentation of Awards Event at the annual CTAM Summit.

Those who cannot access iO channel 660 are able to view the channel in its entirety by logging onto www.optimumlightpath.com/tv.

About the Cable & Telecommunications Association for Marketing

CTAM is dedicated to helping the cable business grow. As a non-profit professional association, CTAM provides marketing education and networking opportunities to more than 5,500 members, through conferences, consumer research, publications, www.ctam.com, a network of regional chapters, and the CTAM Executive Management Program at the Harvard Business School. CTAM also facilitates unified, national cooperative marketing efforts on behalf of its corporate members, such as the Cable Movers Hotline (SM), Business Services Initiative and On Demand Consortium. Consumers can learn about cable's advanced services and see offers from their local providers at the CTAM- supported www.ThisIsCable.com (SM).

About Optimum Lightpath

Optimum Lightpath, a business telecommunications services division of Cablevision Systems Corporation, uses the power of its reliable and resilient fully fiber optic network to deliver converged data, Internet and voice solutions to businesses throughout the New York metropolitan area. Since its formation 18 years ago, Optimum Lightpath built an advanced fiber-to-the- business-premises network extending more than 2,700 route miles throughout the tri-state area. As a result of owning and maintaining this state-of-the-art network, Optimum Lightpath is able to reliably provide scalable, high-capacity IP-based Metro Ethernet services that support high bandwidth data, Internet and voice applications and optimize the enterprise customer's quality of experience - at lower prices than traditional offerings.

Optimum Lightpath has been recognized for nine straight years by the New York State Public Service Commission for delivering highly personalized customer service superior to the competition. Winner of the Metro Ethernet Forum's 2006 Service Provider of the Year Award for Outstanding Innovation, Optimum Lightpath became one of the first service providers in the world and the only North American MSO to earn Carrier Ethernet certification from the Metro Ethernet Forum in April 2006. In 2007 Optimum Lightpath was named "Best North American Regional Service Provider of the Year" by the MEF. For more information, visit www.optimumlightpath.com.

About Cablevision

Cablevision Systems Corporation (NYSE:CVC) is one of the nation's leading entertainment and telecommunications companies. Its cable television operations serve more than 3 million households in the New York metropolitan area. The company's advanced telecommunications offerings include its iO: Interactive Optimum(R) digital television, Optimum Online high-speed Internet, Optimum Voice digital voice-over-cable, and its Optimum Lightpath integrated business communications services. Cablevision's Rainbow Media Holdings LLC operates several successful programming businesses, including AMC, IFC, WE tv and other national and regional networks. In addition to its telecommunications and programming businesses, Cablevision owns Madison Square Garden and its sports teams, the New York Knicks, Rangers and Liberty. The company also operates New York's famed Radio City Music Hall, and owns and operates Clearview Cinemas and the Beacon Theater.

   Media Contacts:   Nick Rae   Optimum Lightpath   201 644-9107   nrae@optimumlightpath.com.com    Jennifer Moritz   Zer0 to 5ive for Optimum Lightpath   917-748-4006   jmoritz@0to5.com    Jim Maiella   Cablevision   516-803-3947   jmaiella@cablevision.com  

FCMN Contact: helmke@0to5.com

Source: Optimum Lightpath

CONTACT: Nick Rae of Optimum Lightpath, +1-201-644-9107,
nrae@optimumlightpath.com.com, Jennifer Moritz of Zer0 to 5ive for Optimum
Lightpath, +1-917-748-4006, jmoritz@0to5.com, or Jim Maiella of Cablevision,
+1-516-803-3947, jmaiella@cablevision.com

Web site: http://www.optimumlightpath.com/
http://www.optimumlightpath.com/tv
http://www.ctam.com/
http://www.thisiscable.com/

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Profile: International Entertainment