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International Entertainment News

Tuesday, July 17, 2007

$50,000 Hip Hop Tag Team Web Series Goes Global

$50,000 Hip Hop Tag Team Web Series Goes Global

NEW YORK and LONDON, July 17 /PRNewswire/ -- Established in 2006, The World Rap Championships is a global 2on2 Rap Battle League broadcast exclusively online on www.jumpoff.tv. Three hundred rappers across 8 divisions participate in more than 500 battles (60 hours) over a 5-month season for a chance to win a place in the $50,000 PlayOffs in Las Vegas.

This unique tag team format takes place before a select industry crowd at secret warehouse and rooftop locations across 8 city divisions; New York, Los Angeles, Detroit, Atlanta, Houston, Toronto(Canada), London(UK) and Melbourne (Australia).

Last year's competition drew an online audience of over 200,000, with fans commenting, sharing and voting on every battle, rapper and punchline. With more divisions, the introduction of statistics for every rapper and a Fantasy League for the fans, this season's audience is estimated to reach over 1 million.

SOHH.com, the world leading Hip Hop website, is this year's official online partner, and will be broadcasting the battles on sohh.com. "The World Rap Championships web series is a perfect fit for SOHH, marrying the raw essence of hip hop with the digital revolution in online broadcasting," said Felicia Palmer, SOHH's CEO & Founder.

"Rap battles are one of Hip Hop's most exciting elements, yet mainstream shows like Wild 'N Out, Yo Momma and The (White) Rapper Show have done nothing to contribute to the evolution of MC'ing. Genuine hip hop fans don't want gimmicks, they want what's real, so via the internet we can bypass the major networks and broadcast directly to a global audience," said Harold Anthony, Format Co-Producer.

"The WRC is probably the most innovative thing to happen in Hip Hop in the last 10 years, demonstrating that Hip Hop is more than just music and that lyricism is a craft in its own right," said TheSaurus, one half of last year's winning team and winner of last year's MVR Award (Most Valuable Rapper).

Battling is deep rooted in Hip Hop culture, from its inception in the early 70's through to its commercialization today in films like Eminem's 8 MILE. Promising to revolutionize the world of Hip Hop, the international MC battle format successfully demonstrates that Rap is the next Extreme Sport.

Division Qualifier dates http://www.jumpoff.tv/wrc2007.php?c=qualifiers

www.jumpoff.tv/wrc

Source: www.jumpoff.tv

CONTACT: US, Harold Anthony, +1-212-203-1200, harry@jumpoff.tv, or UK,
Jess Slater, +44-207-253-7766, jess@jumpoff.tv, both of www.jumpoff.tv

Web site: http://jumpoff.tv/
http://www.jumpoff.tv/wrc
http://sohh.com/
http://www.jumpoff.tv/wrc2007.php?c=qualifiers


Profile: International Entertainment

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