Overture Films Continues Momentum

Overture Films Continues Momentum

Announces Partnership With PHD

LOS ANGELES, July 17 /PRNewswire/ -- Overture Films has selected PHD as their media communications partner, it was announced today. Together with Overture, PHD represents a like-minded business known for its new ideas and imaginative ways of doing things. PHD's scope of services will include all forms of media communications.

"We strive to be on the cutting edge of developing new methods to reach movie audiences. We chose PHD for their creative approach to media communications and were particularly impressed with their unique and original thinking. They have proven themselves to be fully attuned to the various media that will reach our target audience," said Peter Adee, President, World Theatrical Marketing, Distribution and New Media.

Overture has announced six films in just six months. The company most recently came aboard to distribute the political drama Traitor, starring Don Cheadle, and the action-thriller Righteous Kill, starring Robert DeNiro and Al Pacino, furthering its goal of releasing 8-12 films a year across a wide spectrum of genres. The company also green-lit Last Chance Harvey, starring Oscar(R) winners Dustin Hoffman and Emma Thompson, which begins shooting in London in October.

"We are thrilled to have been chosen by Overture. They are a perfect client because we share similar cultures," said Susan Taylor, Managing Partner, PHD West. "Overture has an amazing team running their business that demands real creativity and plays to PHD's strengths. They will allow us to create multi-faceted programs that will motivate audiences and deliver box office results."

Prior to joining PHD, Susan Taylor was the Director of Operations for Serino Coyne, a full service agency specializing in theatre and live entertainment. She also worked at Orion Pictures as a Vice President of Marketing.

"Our goal is to offer our filmmakers a fresh approach to marketing and media. In PHD, we have found an innovative partner with a strong strategic sense," said Elana Sulzer, SVP, Media at Overture.

"The minute I met Peter and Elana, I knew we had to work with them! They have such a great vision and are in a totally cool space. Overture is already proving they are the ones to watch in the film business. I can't wait for what we'll do together," said Matt Seiler, President and CEO, PHD.

Earlier this year, Overture Films acquired all U.S. rights to Ferris Wheel, an emotional drama about a young girl's search for parental love, starring Academy Award(R) winner Charlize Theron. Overture is also in active development on 105 Degrees and Rising, an ensemble piece set against the backdrop of the Fall of Saigon, to be directed by John Amiel. Lastly, the company is distributing the comedy-caper Mad Money, directed by Callie Khouri and starring Diane Keaton, Queen Latifah, and Katie Holmes as three female employees of the Federal Reserve who plot to steal money that is about to be destroyed. Mad Money is currently in post-production.

ABOUT OVERTURE FILMS

Launched in the fall of 2006, Overture Films (http://overturefilms.net/) develops, produces, acquires, and distributes motion pictures worldwide. The studio forms collaborative relationships with filmmakers and empowers them to produce quality films that take creative risks and break new ground. Its affiliated companies, Starz Home Entertainment and Starz Entertainment, make the films available domestically to viewers via home video, premium television, Internet and other outlets. Overture Films is an operating unit of Starz, LLC, which in turn is a wholly owned subsidiary of Liberty Media Corporation that is attributed to Liberty Capital Corp.

ABOUT PHD

PHD is part of the Omnicom Media Group (http://www.omnicommediagroup.com/), the media division of Omnicom Group Inc. Its businesses include leading media service companies OMD Worldwide and the PHD Network, as well as a number of specialized companies in areas including search engine marketing, branded content production, corporate asset barter, out-of-home media, insert media and discount newspapers. Omnicom Group Inc. (NYSE:OMC) (http://www.omnicomgroup.com/) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, media, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

First Call Analyst:
FCMN Contact:

Source: PHD

CONTACT: Melanie Mitchem of PHD, +1-212-894-6696; or Adam Keen of
Overture Films, +1-424-204-4144

Web site: http://overturefilms.net/
http://www.omnicommediagroup.com/
http://www.omnicomgroup.com/

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Profile: International Entertainment