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International Entertainment News

Tuesday, July 17, 2007

HipHop.TV and XOsphere Dance Off-Deck With Hip-Hop Pocket Rocket(TM)

HipHop.TV and XOsphere Dance Off-Deck With Hip-Hop Pocket Rocket(TM)

- Hip-Hop Music Goes Mobile -

OAKLAND, Calif., July 17 /PRNewswire/ -- XOsphere LLC, the Pocket Rocket People(TM), announced a partnership with HipHop.TV, a digital media company and independent record label geared toward the hip-hop community, which will continue XOsphere's march into the mobile music world.

"By leveraging XOsphere's Pocket Rocket Platform, HipHop.TV mobile will be able to stream major and independent hip-hop and R&B artist music and videos to any mobile handset that supports rich media," states XOsphere's President, Stephen King. "Without having to worry about downloading songs or running out of memory on their phones, HipHop.TV subscribers will enjoy on-demand access to their music of choice."

XOsphere's Pocket Rocket Platform includes a robust means for playing and displaying rich media on mobile devices via a small, downloadable client. The platform is carrier, device and OS-agnostic, allowing XOsphere to deploy optimized content over any network to any device, including dynamically updated and interactive content. The platform is built on technology that is fully compliant with open Java standards and includes players for BREW, Java and .net-enabled handsets, which makes it interoperable with the vast majority of mobile devices on the market. A key competitive advantage is the platform's "Intelligent Director," an advanced identification technology that automatically determines device specifications, allowing delivery of content optimized precisely for that device.

"After researching many off-deck mobile solutions, I'm extremely pleased we partnered with such an innovative company as XOsphere to power HipHop.TV mobile," says HipHop.TV, LLC founder, Marlena Edwards. "HipHop.TV mobile will stream cutting edge and interactive urban program content to mobile handsets to keep the hip-hop generation highly entertained. This will actually empower music fans to watch live streaming events featuring their favorite hip-hop and R&B artist on their mobile handsets regardless of their mobile carrier."

About XOsphere LLC

Founded in 2006, XOsphere enables enterprises and marketers to develop and deploy rich media content to mobile devices in an "off-deck" environment. XOsphere's Pocket Rocket Platform deploys optimized content over any network to any mobile device and is ideal for mobile entertainment, mobile marketing, mobile advertising, mobile communications and mobile commerce. For more information, visit http://www.xosphere.com/.

About HipHop.TV, LLC

HipHop.TV, LLC is a digital media company primarily involved in promoting and distributing hip-hop and R&B music in conjunction with offering fans a highly affordable music and video subscription service. HipHop.TV, LLC will promote artist music on the company's web site properties, like http://www.myhiphop.tv/, a social networking site geared specifically toward the Hip Hop generation. HipHop.TV also provides artists with excellent promotional tools to sell their music via online, and mobile digital distribution channels and to develop their fan base. For more information, visit http://www.hiphop.tv/.

First Call Analyst:
FCMN Contact:

Source: XOsphere LLC

CONTACT: Andrew Dod of XOsphere LLC, 1-888-820-4440, ext.70,
adod@xosphere.com

Web site: http://www.xosphere.com/
http://www.hiphop.tv/


Profile: International Entertainment

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