New Swimwear Line from Creator of LIPO IN A BOX(R) Shapewear Featured on National Television

New Swimwear Line from Creator of LIPO IN A BOX(R) Shapewear Featured on National Television

NEW YORK, May 30 /PRNewswire/ -- Connie Elder, creator of the immensely popular LIPO IN A BOX(R) slimming shapewear line, has a natural ability to create quality products. This ability has propelled her woman-owned company to new heights and landed her a coveted spot on QVC as a national spokesperson. But in order to create the perfect line for her new SMARTsuit swimwear label, all she had to do was listen to her devoted customers.

"Our customers kept asking us to create a swimsuit product that featured the same slimming qualities for which LIPO IN A BOX(R) is famous," said Elder. "We did a test run last year and sold out faster than we had hoped for -- and this year we are expanding our product line to offer more of what our customers want and deserve," she said.

The new swimwear line was featured on NBC's "The Today Show," (May 25th) when Liria Mersini, a fashion consultant and body image expert, put together some swimwear looks for virtually every figure. The SMARTsuit featured on the segment was the "MONTE CARLO," an elegant black suit with platinum colored detailing around the neckline and under the bust area. It features a twist that is flattering to the bust line, and -- because swimwear only covers so much of one's body -- Connie also created stylish, elegant pareos to complement the suits.

"Our big secret was using the perfect amount of spandex, so no additional liners are needed. This offers firm control without being bulky or hot," Connie said. "We were very excited to be featured again on The Today Show and look forward to serving even more customers with our exciting and innovative product line," said Elder.

The line of SMARTsuits and other new products from Connie Elder(R) can be viewed and purchased at http://www.lipoinabox.com/ or http://www.connieelder.com/.

MORE ABOUT CONNIE ELDER:

Connie recently finalized a partnership with the National Coalition Against Domestic Violence (NCADV), where she has committed to donate 25% of all retail skincare orders to benefit the non-profit organization. She is helping highlight the NCADV's efforts to reach women and how the organizations benefiting these individuals.

Connie is one of America's rising entrepreneurs. She has been twice honored on International Women's Day (along with Suze Orman, the financial expert, and Nell Merlino, the founder of "Take Your Daughter to Work Day"). Connie and her products have been featured on The Today Show, ABC's The View, in Oprah's O Magazine, Glamour Magazine, MORE Magazine, and many others.

First Call Analyst:
FCMN Contact:

Source: Knot Limited

CONTACT: Chris Carmichael of Knot Limited, +1-503-319-1726

Web site: http://www.knotlimited.com/
http://www.lipoinabox.com/
http://www.connieelder.com/

---

Profile: International Entertainment