USA Network, American Suzuki Team for 'Suzuki Car-acter Fantasy'

USA Network, American Suzuki Team for 'Suzuki Car-acter Fantasy'

Contest winner stars in custom Suzuki commercial at usanetwork.com

NEW YORK, May 30 /PRNewswire/ -- USA Network recently teamed with American Suzuki Motor Corporation (ASMC) for an exclusive contest as part of the network's "Character Fantasy" program. The "Suzuki Car-acter Fantasy" offers one lucky person the chance to fulfill his or her fantasy and win a 2008 Suzuki XL7 midsize SUV. USA Network's Character Fantasy Program is a television offshoot of the successful "Show Us Your Character" Web destination.

Emma Mills, a high school teacher from Swift Water, Pa., was selected as the winner of the "Suzuki Car-acter Fantasy" contest for her essay about wanting to become a celebrity for a day. To fulfill her dream, Mills was flown to Los Angeles where she took acting lessons, received a stunning celebrity makeover and starred in a national Suzuki commercial currently featured at http://www.usanetwork.com/movies/characterfantasy. Mills also won a 2008 Suzuki XL7 midsize SUV, her automotive co-star in the television spot.

"Character Fantasy" and "Character Road Trip" are both short-form programs featured as a series of short-form interstitials throughout a primetime show, and are part of USA Network's ongoing efforts to expand its Characters Welcome brand to all facets of the business. Recording artists Evan and Jaron host "Character Road Trip," and style maven Jeannie Mai hosts "Character Fantasy."

About USA Network

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 basic cable network across the board in 1Q06, USA Network is seen in 90 million U.S. homes. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

About Suzuki

The Brea, Calif.-based Automotive Operations of American Suzuki Motor Corporation (ASMC) was founded in 1985 by parent company Suzuki Motor Corporation (SMC) and currently markets its vehicles in the United States through a network of more than 530 automotive dealerships in 49 states. Based in Hamamatsu, Japan, SMC is a diversified worldwide automobile, motorcycle and outboard motor manufacturer with sales of more than two million new vehicles annually. Founded in 1909 and incorporated in 1920, SMC has operations in 125 countries. For more information, visit www.media.suzukiauto.com.

First Call Analyst:
FCMN Contact:

Source: USA Network

CONTACT: Lynn Weiss, +1-818-777-6682, lynn.weiss@nbcuni.com, or Brad
Bernstein, +1-212-664-4401, brad.Bernstein@nbcuni.com, both for USA Network

Web site: http://www.usanetwork.com/movies/characterfantasy
http://www.usanetwork.com/
http://www.media.suzukiauto.com/

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Profile: International Entertainment