'Medical Breakthroughs Presented by HealthCentral' Expands Network to Reach Over 60 Million Households in 74 Markets

'Medical Breakthroughs Presented by HealthCentral' Expands Network to Reach Over 60 Million Households in 74 Markets

- Interactive TV show delivers health information to viewers at top stations in major markets -

ARLINGTON, Va., May 9 /PRNewswire/ -- The HealthCentral Network, Inc. (http://www.healthcentral.com/) today announced that it has expanded distribution of its four-year old series of nationally syndicated television specials, "Medical Breakthroughs Presented by HealthCentral," to over a dozen additional stations in top markets across the country. The specials are now broadcast in over 70 markets, including New York, Los Angeles, Chicago, Philadelphia, and San Francisco, reaching over 60 million potential viewers.

The fair and balanced program series is independently produced for The HealthCentral Network (THCN) by Ivanhoe Broadcast News, the country's leading health newsgathering organization serving local television station news departments. Hosted by nationally syndicated radio and television personality Dr. Dean Edell, the series investigates cutting-edge treatments for medical conditions such as diabetes, heart disease, stroke, depression, breast cancer and more. Each program covers 3-5 segments on different health topics, each of which is followed by an invitation to the viewer to see related condition-specific content online at HealthCentral.com.

THCN's suite of condition-specific web sites, such as MyDiabetesCentral.com and MyBreastCancerNetwork.com, feature companion content for each program, including medical information, management and caregiving tools, video, and a community of experts and patients. Each segment from the program is also available on http://www.healthcentral.com/ for consumers who might wish to share information they previously saw on television with a loved one or medical professional. At the same time, the physician-hosted and highly specialized topics covered in the program create a contextually relevant and highly measurable integrated platform in which healthcare marketers can market their products via TV commercial adjacencies and related Web content.

According to THCN's CEO and President, Chris Schroeder, "The combination of our 'Medical Breakthroughs Presented by HealthCentral' programs and our network of health web sites provides consumers and healthcare marketers a unique, interactive, multimedia platform to address healthcare questions and concerns in depth." THCN Executive Vice President, Broadcast, Dennis Upah added, "Unlike an infomercial or a video news release, television stations compensate THCN to run the 'Medical Breakthroughs Presented by HealthCentral' programs, committing to air the franchise for multiple years at a time. No other syndicated health specials combine regulatory compliance for fair/balance with the ability to reach consumers with information both online and on-air on some of America's top television stations."

About The HealthCentral Network

The HealthCentral Network, Inc. (http://www.healthcentral.com/) is a new and unique online offering, comprised of more than 30 health and highly specific condition Web properties. Each site provides timely, interactive, in-depth, and trusted medical information from organizations including Harvard Health Publications among others, and connections to leading experts and thousands of people who share their related experiences and inspiration.

The HealthCentral Network recently launched personal health tools including CareCentral(SM), the most comprehensive web solution to help caregivers manage their communities of friends and families (http://www.carecentral.com/). The company also produces the nationally syndicated television show called "Medical Breakthroughs Presented by HealthCentral," and has a library of nearly 1,000 short-form, condition-specific videos throughout its network.

The HealthCentral Network was acquired in 2005 by Polaris Ventures, Sequoia Capital, The Carlyle Group and Allen & Company, and has built a management team that combines decades of experience in interactive media and medical, science, and news journalism. The company received top recognition from The International Health and Medical Media Awards with a 2006 FREDDIE Award for MyDiabetesCentral.com and the Health Care Standard of Excellence WebAward from the Web Marketing Association.

First Call Analyst:
FCMN Contact:

Source: The HealthCentral Network, Inc.

CONTACT: Kristen Carriker, PR & Marketing Manager of The HealthCentral
Network, Inc., +1-703-302-1058, carriker@thcn.com

Web site: http://www.thehealthcentralnetwork.com/
http://www.carecentral.com/

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Profile: International Entertainment