New Azteca America Affiliated Station in Houston to Air on July 1, 2007

New Azteca America Affiliated Station in Houston to Air on July 1, 2007

- Una Vez Mas Station Group Expected to Boost Local Promotions and Programming -

LOS ANGELES, May 9 /PRNewswire/ -- Azteca America, the fastest-growing Hispanic television network in the U.S., is proud to announce a new affiliate for Houston.

As of July 1, 2007, Azteca America will be transmitted on KVIT, channel 34. The station will be operated by Una Vez Mas (UVM), affiliate of all Azteca America stations in Texas.

Una Vez Mas will soon be operating in all 19 designated market areas that exist in Texas. According to the U.S. Census Bureau, Texas has more than 7.9 million Hispanics, representing 14.5% of the U.S. Hispanic population. Texas Hispanics hold more than $142 billion of buying power.

"As our largest affiliate group, Una Vez Mas was our best option for Houston and has repeatedly demonstrated its ability to establish and successfully operate Azteca America affiliates, working hand in hand with the network to grow our franchise," stated Adrian Steckel, CEO of Azteca America.

Aside from increased local and regional promotion of Azteca America, Una Vez Mas is expected to launch local news during the fourth quarter of 2007, a much deserved service for Houston, which is the fourth-largest Hispanic market in the country.

"We will now have a stable and long-term affiliate relationship with a proven operator in some of our most important markets. Our commitment to Houston will give viewers and clients the seamless service of Azteca America that they expect and deserve," said Luis J. Echarte, Chairman of Azteca America. "As the operator of all of the Azteca America stations throughout Texas, Una Vez Mas has a very unique platform for clients."

About Azteca America

Azteca America is the fastest-growing Hispanic network in the United States. The network is a wholly owned subsidiary of TV Azteca S.A. de C.V., one of the two largest producers of Spanish-language television content in the world. Azteca America currently has presence in over 57 Hispanic markets, including: Los Angeles, New York, Miami, Houston, Chicago, Dallas, San Antonio, San Francisco-Oakland-San Jose, Phoenix, Brownsville-McAllen, Sacramento-Stockton-Modesto, Albuquerque, Fresno-Visalia, San Diego, Denver, El Paso, Orlando, Philadelphia, Tampa, Washington DC, Atlanta, Austin, Las Vegas, Boston, Tucson, Corpus Christi, West Palm Beach-Ft. Pierce, Seattle, Bakersfield, Hartford, Portland, Salt Lake City, Monterey-Salinas, Laredo, Naples-Ft. Myers, Palm Springs, Raleigh-Durham, Odessa, Colorado Springs, Milwaukee, Santa Barbara, Lubbock, Amarillo, Yakima, Wichita, Oklahoma City, Reno, Greenville, Abilene, New Orleans, Omaha, Tulsa, Boise, Toledo, Chattanooga, Victoria, Twin Falls and Charleston.

   http://www.aztecaamerica.com/corporate    Azteca America is a Grupo Salinas Company.   Visit: http://www.gruposalinas.com/    About Una Vez Mas:  

Founded in 2002 and headquartered in Dallas, Una Vez Mas is Azteca America's largest affiliate group, currently with stations in: Amarillo (KTXD 43-KAMM 30), Albuquerque (KQDF 25), Atlanta (WUVM 4), Austin (KADF 20), Corpus Christi (KYDF 64), Dallas (KODF 26-KLEG 44), El Paso (KAEP 42), Houston (KVIT 34), Lubbock (KDFL 69), Laredo (AZTW 4), Las Vegas (KHDF 19), McAllen- Brownsville (KNDF 57-KBDF 64-KRZG 35), Midland (KDFH 41), New Orleans (WTNO 8), Philadelphia (WZPA 33), Phoenix (KPDF 41), San Angelo (KUVM 40), San Antonio (KTDF 18-KVDF 31), Santa Barbara-Santa Maria-San Luis Obispo-Paso Robles-Lompoc-Atascadero (KZDF 8-KDFS 30-KSBO 42-KPAO 22-KLDF 17-KASC 7), Sherman-Ada (K34HQ 34), Tampa (WXAX 26), Tucson (KUDF 14), Victoria (KTJA 51), Waco-Temple-Bryan (KAXW 61) and Washington, D.C. (WQAW 69). Una Vez Mas expects to launch stations as Azteca America affiliates in the following additional markets by the end of 2007: Abilene-Sweetwater (KKAB 22-KSWR 39), Beaumont-Port Arthur (KAZP 45), Tyler-Longview and Wichita Falls-Lawton (KAWF 51).

   http://www.uvmtv.net/    Azteca America Media Contact:   Daniel McCosh   011 (5255) 1720-0059   or   323 517 0370   dmccosh@aztecaamerica.com    Una Vez Mas Media Contact:   Nora Crosby   214 754 7008   noracrosby@uvmtv.com  

First Call Analyst:
FCMN Contact:

Source: Azteca America

CONTACT: Daniel McCosh, Azteca America, +011-5255-1720-0059,
+1-323-517-0370, dmccosh@aztecaamerica.com; or Nora Crosby, Una Vez Mas,
+1-214-754-7008, noracrosby@uvmtv.com

Web site: http://www.aztecaamerica.com/
http://www.gruposalinas.com/
http://www.uvmtv.net/

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Profile: International Entertainment