SIVOO Names Christopher Myers to President and Chief Operating Officer

SIVOO Names Christopher Myers to President and Chief Operating Officer

Newly-Created Position Consolidates Control of Business Operations; Allows SIVOO Founder Burhan Fatah to Concentrate on R&D, International Market Expansion

PHILADELPHIA, May 9 /PRNewswire-FirstCall/ -- SIVOO Holdings, Inc. , operator of the first Internet TV network of multicultural on- demand entertainment programming, today announced the appointment of Christopher Myers to be its president and chief operating officer (COO), a newly created position. Myers joined SIVOO as COO in 2006.

"SIVOO has undergone dramatic growth and is poised for more. To ensure the opportunities facing the company are optimized, Chris will serve as the executive leader for all business operations," said Burhan Fatah, PhD., SIVOO's founder and chief executive officer.

Myers will be responsible for the management and performance of all business units of company, handling financial activities, execution of the business model, product development and delivery, marketing, advertising sales and programming.

"SIVOO has moved rapidly past its start-up phase, providing more and better multicultural programming from many of the world's finest producers of international content and attracting interest from marketers seeking to reach America's ethnic audiences. My new assignment, which in many ways can be referred to as manager of P&L, is prudent and practical for the company at this time," Myers said. "Among the things it does is allow Burhan to refocus his attention on the company's research and development efforts, aimed at making www.sivoo.com an even better online experience, and its expansion into international markets."

About SIVOO

Founded in 2000, SIVOO Holdings, Inc. operates the first Internet TV network of multicultural on-demand entertainment. It serves the fastest growing segments of the U.S. population with more than 22,000 hours of quality on-demand content under contract that is delivered through an Internet browser to PCs, televisions, portable devices and mobile phones.

Only SIVOO gives consumers the choice of watching ad-supported on-demand multicultural entertainment for free or without ads for a nominal fee. SIVOO's proprietary system currently serves video through Microsoft Windows Media Player via any Web browser.

SIVOO is headquartered in Philadelphia, PA, and has a production facility in Universal City, CA.

SIVOO is a trademark of SIVOO Holdings, Inc. All other trademarks are the property of their respective owners.

SAFE HARBOR STATEMENT

The statements contained in this press release that are not historical facts are forward-looking statements based on current expectations of future events that involve risks and uncertainties including, without limitation, risks associated with the inherent uncertainty of the timing and success of high technology hardware and software research; new product development; the market pricing of media content and related products and services; changes in consumer demand for Internet access to media content, commercialization of new products and services; Internet or network outages or failures; breaches of Internet, network, or system security; changes in network infrastructure, transmission methods and broadband technologies; adoption of new broadband Internet access technologies; economic conditions including interest and currency exchange rate fluctuations; changes in generally accepted accounting principles; the impact of competitive products or services; trade buying patterns; wars or terrorist acts; product liability and other types of lawsuits; the impact of legislation and regulatory compliance; and patent, licensing, and other intellectual property risks and uncertainties. Actual results may vary materially from the forward-looking statements. The Company assumes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise. When used in this release and documents referenced, the words "believes," "expects," "may," "should," "seeks," or "anticipates," and similar expressions as they relate to SIVOO or its management are intended to identify such forward- looking statements.

FCMN Contact: jessica.grutowski@eurorscg.com

Source: SIVOO Holdings, Inc.

CONTACT: Media, Jessica Grutkowski of Euro RSCG Magnet, +1-212-367-6804,
sivoopr@eurorscg.com, for SIVOO; or Investors, Amy Glynn of Cameron
Associates, +1-212-554-5464, amy@cameronassoc.com, for SIVOO

Web site: http://www.sivoo.com/

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Profile: International Entertainment