TVN Entertainment Supports VOD Awareness With Two Hot Spots for Affiliates

TVN Entertainment Supports VOD Awareness With Two Hot Spots for Affiliates

Follow-up With Direct Mail Campaign to Re-enforce Message

BURBANK, Calif., Oct. 6 /PRNewswire/ -- TVN Entertainment today introduced a series of new 30-second consumer awareness spots, with supporting direct mail campaigns, for TVN's VOD affiliates. The spots are part of TVN's ongoing marketing programs designed to increase consumer understanding of the convenience, functionality, and ease of Video on Demand.

(Logo: http://www.newscom.com/cgi-bin/prnh/20050826/LAF033LOGO )

Earlier this year, TVN partnered with NBC Universal, Paramount, Twentieth Century Fox, and Warner Bros. on a "Watch & Win" consumer awareness promotion with Bresnan, Charter, and Mediacom. Results from this promotion showed double digit increases in new users to Video on Demand and a lift in movie buy rates among participating cable partners during and after the campaign.

"Video on Demand is maturing into an outstanding product and we are confident that once customers understand it and try it, they will become loyal enthusiasts," said Amy Kan, TVN's Vice President, Marketing. "Watch & Win illustrated for us that sampling of Video on Demand leads consumers to active usage. That campaign highlighted the industry-wide need to continue to promote consumer consciousness of the Video on Demand platform. In these new campaigns we demonstrate how easy Video on Demand is to use and how it can enhance the quality of television viewing."

About TVN Entertainment Corporation

TVN Entertainment, a video on demand (VOD) content solutions company, is a leading provider of on demand television programming, management and delivery services. TVN currently offers more than 2500 hours of VOD programming from over 100 content providers. In addition to comprehensive programming services, TVN Entertainment offers the only single-source management and distribution solution for VOD, including content aggregation, packaging, encoding, asset management and fully encrypted transport via satellite to all video service providers. TVN Entertainment has been chosen as the VOD solution for many leading MSOs and telecommunications companies, including Adelphia, Bresnan, Buckeye, Blue Ridge, Cablevision, Charter, Comcast, Cox, Insight, Mediacom and Verizon. For more information visit www.TVN.com.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050826/LAF033LOGO AP Archive: http://photoarchive.ap.org/ PRN Photo Desk, photodesk@prnewswire.com Source: TVN Entertainment Corporation

CONTACT: Eileen Eberhardt of TVN Entertainment Corporation, +1-818-295-4505, Eeberhardt@TVN.com

Web site: http://www.tvn.com/

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