Kid Capri, the World's Greatest Hip-Hop DJ Pioneers Another First - With SMS/Party Alertz Find Out 'Where the Party's At!'

Kid Capri, the World's Greatest Hip-Hop DJ Pioneers Another First - With SMS/Party Alertz Find Out 'Where the Party's At!'

LOS ANGELES, Oct. 25 /PRNewswire/ -- Known as the world's greatest hip-hop DJ and the first DJ to appear on television, there is no question that Kid Capri is a true hip-hop pioneer. Now, he's doing it again! As a testament to his innovative approach to hip-hop, the world's greatest DJ has partnered with the leader in urban lifestyle technology, UrbanWorld Wireless, to offer his fans Party Alertz! The Party Alertz service is available 24 hours a day, seven days per week and gives fans direct access to Kid Capri's hottest parties and more, all via your personal cell phone and/or wireless device!

UrbanWorld's SMS/Party Alertz service bridges lifestyle with wireless technology. The result is an intense anticipation of the hip-hop experience linking consumers to the hottest parties, movie releases, and concerts. And now for the first time, this free service also offers mobile discounts to select events. When wireless users text 65690 and enter the word "K I D" on their cell phone or device, they are immediately connected. In addition, they are also eligible for discounted admission to select events when presenting their cellular phone/wireless device with the Party Alertz mobile discount at entry. "I'm excited about the partnership with UrbanWorld; it gives me the opportunity to connect with my fans on a more personal level and give them special, VIP treatment through mobile discounts at all of my parties," said Kid Capri.

It's as easy as 1, 2, 3! Party-goers subscribe to this free service via their mobile or wireless device in three simple steps. First, prepare a text message to 65690. Second, enter the word "K I D." Third, send your message and you're registered! Subscribers will begin to receive the latest info on Kid Capri parties and other happenings in the hip-hop world. No computer or internet connection is required, just your cell phone or wireless device. The most dynamic aspect of this service is the mobile 'hook-up', which grants them discounted admission to Kid Capri parties, featuring his show-stopping performances!

About Kid Capri:

New York City native, Kid Capri was the first hip-hop DJ to produce ringtones. His mobile/wireless device offerings also include wall paper, Party Alertz and coming soon, his mobile game, entitled "Kid Capri's Hip-Hop 101." He has had endorsement deals with Sprite and Budweiser and has worked with Martha Stewart, "Diddy," LL Cool J, Busta Rhymes, Nas, Lil' Kim, Mase, Jay-Z and Usher, just to name a few. Fans can check out Kid Capri's mixes 24 hours a day, seven days a week on AOL Radio. Look for Kid Capri's new record label, NO KID'N RECORDS, to launch his first Hip-Hop artist, Budda in 2006. For more information, go to www.kidcapri.com.

About UrbanWorld Wireless:

Headquartered in Los Angeles, CA, UrbanWorld Wireless is the first wireless company dedicated to serving the Urban Youth Market. Anchored on the web, the company develops, promotes and distributes mobile content. Newest to the roster are David Banner, DJ for G-Unit, DJ Whoo Kid and 3-6 Mafia, among others. UWW is a leader in mobile marketing solutions. Clients include Jay-Z, Snoop Dogg, Chingy, Ja Rule and the Beastie Boys. UWW is at the forefront of integrating wireless technology and the hip-hop lifestyle. More information is available at www.urbanworldwireless.com

Source: UrbanWorld Wireless

CONTACT: Danielle Gibbs of DVA, +1-310-402-0500, or cell, +1-513-225-7575, for UrbanWorld Wireless

Web site: http://www.urbanworldwireless.com/ http://www.kidcapri.com/

------- Profile: Ent