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Tuesday, October 25, 2005

The Competitive Edge Nationally Televised Series Will Showcase NuVim's Dietary Supplement Products

The Competitive Edge Nationally Televised Series Will Showcase NuVim's Dietary Supplement Products

NuVim products have been demonstrated in their 19 independent clinical trials to help build the immune system, muscle flexibility, athletic and daily routine performance

PARAMUS, N.J., Oct. 25 /PRNewswire-FirstCall/ -- NuVim, Inc (BULLETIN BOARD: NUVM.OB.) announced today that it has been selected by The Competitive Edge television program to participate in televised feature stories highlighting the consumer benefits of NuVim products. The Competitive Edge provides their viewers with the most complete, up to the minute selection of sporting products, foods and beverages that help individuals improve their overall daily performance whether it is athletic in nature or just being more alert in daily activities. The messages are delivered with expert commentary by professional athletes and sports experts offering advice to improve viewers on style and their game.

The Competitive Edge is a half hour televised program. NuVim will be featured in approximately one third of the half hour program. Because of the consumer value of the programming, it will be aired on Women's Entertainment Network (WE), Fox Sports and ESPN2 to name a few. It will run approximately 50 times during the fourth quarter of 2005 and the first quarter of 2006. This television program will be broadcast to 75 million households and will also include 500, 000 impressions on the World Wide Web and in magazines reaching another 50 million homes.

Richard Sachs, Competitive Edge Program Director said, " We choose company's products to feature after extensive consumer research, determined to find new products that really solve our viewers wellness issues. Considering that NuVim is the only drink on the market that addresses immune enhancement, muscle flexibility and overall wellness, we agree that as their spokesperson, Dick Clark has said many times, NuVim is the best thing you can drink."

About NuVim

NuVim products are based on a real technology breakthrough. NuVim beverages are the only drinks that contain the exclusive micronutrients MunePro that helps maintain a healthy immune system and AccuFlex that provides enhanced muscle flexibility, sturdy joints and athletic performance. NuVim is sold in a 64 ounce size in the refrigerated juice section of 2,500 major supermarkets on the East coast from southern Connecticut to Miami and in the 120 Wal-Mart Supercenters in the state of Florida. A 16 ounce size is sold to the away from home markets like deli's, cafeterias, etc.

In November a powder version will be launched nationally. It will be sold through infomercials and the internet. For more information see www.nuvim.com/store.cfm

Source: NuVim, Inc.

CONTACT: Richard Kundrat, +1-201-556-1013

Web site: http://nuvim.com/

------- Profile: Ent

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