Got Internet?

Got Internet?

- Iconic Ad Campaign Breaks Online -

BERKELEY, Calif., Oct. 5 /PRNewswire/ -- It's been more than a decade since "Aaron Burr" -- that strange, deprived history buff with peanut butter stuck to the roof of his mouth -- frantically reached for the milk that wasn't there. Sixty-four TV commercials later, GOT MILK? not only helped sell millions of gallons of milk, it's become an all-American icon.

Now the famous ad campaign is breaking ground in a different way with the release of a new series of hard-hitting commercials set to break via the internet first. Starting October 7th, 2005, the GOT MILK? folks will let consumers preview all five of the new :30 second spots comfortably seated at their computers -- days before it hits their TV screens.

"Over the years we've had tons of requests for greater access to our commercials," said Steve James, GOT MILK? Chairman, California Milk Processor Board. "The time is right to try something new."

Taking aim at the dark side of professional sports, the new GOT MILK? advertising campaign is a considerable departure for the folks who've made running out of milk part of American pop culture. The new spots will start running on TV networks beginning Tuesday, October 11th.

"We predict these ads will go down as some of our best to date," continues James. "But then that's for our viewers to decide."

Log onto www.gotmilk.com beginning Friday, October 7th to see the new GOT MILK? spot, and send comments directly to GOT MILK? at pour@gotmilk.com.

Campaign Facts: GOT MILK? has. . .

* over 95% of Americans recall it; * spawned hundreds of GOT MILK? rip-offs (eg., GOT GAME? GOT CHOCOLATE?); * been used as comic relief by Cosby, Leno, and Frazier; * redefined marketing to such an extent that it's taught in the nation's top business schools; * become a multi-million dollar licensing property.

Source: California Milk Processor Board

CONTACT: Isela Aguirre-Castillo, +1-310-226-8600, Isela.castillo@rlpublicrelations.com, for California Milk Processor Board

Web site: http://www.gotmilk.com/

NOTE TO EDITORS: For more information, an interview -- contact Isela Aguirre-Castillo at 310-226-8600 or e-mail Isela.castillo@rlpublicrelations.com.

------- Profile: Ent