Tivo Commemorates 'Passing of the VCR' With Official Ceremony Marking End of VCR Era on Opening Day of Digital Life

Tivo Commemorates 'Passing of the VCR' With Official Ceremony Marking End of VCR Era on Opening Day of Digital Life

New York Consumers Who 'Toss a Tape' in the Casket at 'Passing of the VCR' Commemoration Get a free TiVo(R) Box and Will Hear Official Eulogy Celebrating

End of VCR Era

As the curtain rises on one of the country's ultimate consumer technology and entertainment shows, Digital Life, TiVo will bring down the curtain on the VCR. In a ceremony celebrating the demise of the VCR as a household necessity and commemorating the passing of this venerable, but clunky analog technology, TiVo will encourage consumers to trade in a VCR tape for a free TiVo(R) box. The event will feature a mock funeral, including an eulogy, witness speakers sharing their personal memories of the VCR and a casket overflowing with VHS tapes.

TiVo will give away hundreds of its pioneering DVR boxes while supplies last as VCR replacements to every consumer who joins in the commemoration of the VCR's passing by "Tossing a Tape" in the commemorative casket carrying a VCR with a venerable flashing 12:00 and activating TiVo service on their free TiVo box at the "Passing of the VCR" event.

Event: TiVo commemorates the "Passing of the VCR" in a mock funeral ceremony at New York's Jacob Javits Center that will feature hundreds of consumers "Tossing a Tape" into a commemorative casket carrying a VCR to its grave while the dearly departed flashing 12:00 is eulogized. Consumers who join the "Tossing the Tape" ceremony also are eligible to receive a free TiVo box to replace their clunky, outdated VCR when they activate TiVo service at the event.

When: Noon, Friday Oct. 14, 2005

Where: Jacob Javits Center Crystal Palace Lobby of the Jacob Javits Center located on 11th Avenue between 34th and 39th Streets

Contact: Amanda Sanyal, SutherlandGold Communications, 866-262-7373 x106 or amanda@sutherlandgold.com

TiVo Passing of the VCR Offer Terms and Conditions

Offer good only while supplies on-hand last at the place and time stated above. First come, first served. Must bring VHS cassette tape to event. Limit one FREE TiVo box per person and per household. Offer cannot be combined with any other offer. TiVo employees are not eligible. TiVo DVRs received as part of this offer are not eligible for any rebate offer. New TiVo service activation required at event to receive FREE TiVo box. TiVo service requires a minimum 1-year service commitment. Early termination fee and other restrictions apply. No early termination fee of $150 will apply if TiVo service is cancelled within 30 days of activation. Programming, pricing, terms and conditions subject to change without notice. This TiVo event is being video taped and recorded and may be used for promotional purposes by TiVo Inc. By attending this event, you are granting permission in perpetuity to TiVo Inc. to use your recorded voice or likeness for promotional purposes.

Contact: Amanda Sanyal of SutherlandGold Communications, +1-866-262-7373, ext. 106, or amanda@sutherlandgold.com, for TiVo.

PRNewswire -- Oct. 5

Source: TiVo Inc.

Web site: http://www.tivo.com/

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