First-Ever Fully Automated System, ConfirMedia Online, Promises to Revolutionize $90 Billion Advertising Industry

First-Ever Fully Automated System, ConfirMedia Online, Promises to Revolutionize $90 Billion Advertising Industry

Release of ConfirMedia Online Provides Suite of Tools to Both Agencies and Broadcasters Impacting Trafficking, Scheduling and Invoicing to Elevate Accountability

LOS ANGELES, Oct. 3 /PRNewswire/ -- The $90 billion advertising industry will be catapult into the 21st century with ConfirMedia Online, from Verance Corporation. ConfirMedia Online will provide for the first time ever a fully automated system to track actual airplay on a next-day basis across all major electronic media including TV, radio and cable. A revolutionary solution to the media industry's biggest challenge -- accountability -- ConfirMedia Online allows broadcasters and agencies to simultaneously track and report airplay in real-time with complete transparency and pinpoint accuracy.

Agencies and broadcasters each rely on separate, closed legacy systems to schedule and execute media buys with no automation. ConfirMedia Online provides the means to effectively communicate across agency and broadcaster systems to secure the integrity of a marketing plan, eliminating the paper-chasing. From spot creation through trafficking and accounting, there is no other system in place that creates the efficiency and timely reporting that the industry has been lacking.

"The advertising industry doesn't have a discrepancy problem, it has a communications problem, and ConfirMedia Online is the solution," said Steve Saslow, president, chief executive officer, Verance Corporation. "ConfirMedia Online will put an end to the communications issues that have existed in the industry for decades, working silently in the background and not creating extra work."

At its core, ConfirMedia Online saves time and money for broadcasters, agencies and advertisers by delivering a 360 degree view of every critical aspect of media tracking, placement and financial reporting. After 8 years and over $200 million invested, this is accomplished through a unique, inaudible watermark that is placed on TV and radio commercials and programs. Following spot creation, media is embedded with the patented identifier as part of exiting commercial distribution workflow and distributed with no additional workload to broadcasters or agencies. When aired, ConfirMedia Online detects the watermark on a real-time basis and advertisers, agencies and media outlets can access data online and affect change day-to-day. Immediately following the broadcast, advertisers and agencies are able to evaluate and manage their media campaigns and buying strategies, thus enhancing the use of electronic media to maximize efficiency and the value of advertising dollars.

"We believe strongly that in today's fragmented and complex electronic media environment on-air monitoring of our client's schedules is a necessity," said Rino Scanzoni, chief investment officer, mediaedge:cia. "The ConfirMedia system is allowing us to verify and make corrections to our client's schedules in real-time insuring we get the exposure when needed with minimal discrepancies."

The ConfirMedia Online value proposition is undeniable for agencies, broadcasters and advertisers and has already been adopted by companies including Coca-Cola, Jack in the Box, General Motors, Mattel and advertising agencies Optimedia, GSD&M, Mullen and more. These companies will benefit from the expansive coverage of the ConfirMedia Online network including 110 major markets, 700 television stations, over 2,200 AM and FM radio stations and 90 national cable networks.

About Verance Corporation

Verance Corporation is a leading developer of technologies and solutions that track, manage, and enhance the use of media content. Verance holds a significant portfolio of proven audio watermarking technologies that have been deployed globally in a variety of business and consumer application areas. These applications include the Verance Content Management System/Audio Visual, which is the worldwide industry standard watermark for copyright protection of recorded music and film and has been deployed in video content and consumer electronics devices worldwide. Verance also provides ConfirMedia Online broadcast monitoring service, verifying radio and TV airplay to broadcasters, advertisers, and music publishers in the United States and Japan. Additional information about Verance and its technologies, products and services can be found at www.verance.com or www.ConfirMedia.com.

Source: Verance Corporation

CONTACT: Rick Heineman of BNC, +1-310-854-4812, rheineman@bncpr.com, for Verance Corporation

Web site: http://www.verance.com/ http://www.confirmedia.com/

------- Profile: Ent