Interactive Television Networks, Inc. Announces Significant Long-Term Product Distribution Agreement With O'Rourke Sales Company

Interactive Television Networks, Inc. Announces Significant Long-Term Product Distribution Agreement With O'Rourke Sales Company

Agreement With One of the Nation's Leading Distributors of Consumer Electronics Includes an Initial Purchase of 6,000 ITVN Set-Top-Boxes

LAGUNA NIGEL, Calif., Oct. 3 /PRNewswire-FirstCall/ -- Interactive Television Networks, Inc. (BULLETIN BOARD: ITTV) , a leader in Internet Protocol Television (IPTV), today announced the signature of a long-term distribution agreement with O'Rourke Sales Company ("OSC"). As part of this agreement ITVN will directly benefit from OSC's relationships with over 20,000 audio visual and satellite installers and independent retailers across the US.

"ITVN is delighted to have attracted the attention of one of the nation's leading wholesalers within a key market for our product and services," said Charles Prast, CEO of ITVN. "This agreement includes an initial sale of 6,000 ITVN set-top-boxes to OSC to supply their distribution channel for launch. We are looking forward to working closely together to build our brand within this multi-billion dollar sales channel."

"Constantly researching the industry to procure the latest technology for our dealer base, O'Rourke Sales Company is excited about the potentially unlimited programming possibilities that are able to be broadcast inexpensively with the IPTV protocol. From specialty niche programming to cable packages, and everything in-between; the groundwork is laid for ITVN to offer sports, movies, pay-per-view, foreign market programming, and more in the very near future. The technology is there to be able to broadcast virtually any video programming at a much lower cost than the traditional methods used today. This is definitely an exciting technological opportunity that O'Rourke Sales Company is proud to partner with," said Jeff O'Rourke, President of O'Rourke Sales Company.

What is IPTV?

IPTV stands for Internet Protocol TV, which is broadcast-quality television delivered over standard home broadband Internet. While offering the same quality as satellite or cable, IPTV has many advantages including virtually limitless programming and on-demand content. All content -- including HDTV -- can be distributed on a subscription or pay-per-view basis with content presentation tailored to each user's preference. Best of all, IPTV offers true interactivity for the customer. IPTV allows for two-way communication with services comparable to the Web and creates a better environment for users, programmers and advertisers.

About O'Rourke Sales Company

With over 40 years of distribution successes, O'Rourke Sales Company has enjoyed distribution partnerships with such prestigious brands as Sony, Philips, JVC, Monster Cable, LG, Zenith, Yamaha, Marvel Industries, Vent-A- Hood, Crosley and many more. With nine fulfillment facilities strategically located across the US and PR, OSC services a network of independent retailers and home AV installers. Professional outside sales teams are supported by an inside sales and support staff to provide excellence in customer service. In an effort to build upon that customer service, OSC has made significant investments in computer technologies with customized distribution software, real time inventory management nationwide and an interactive dealer website.

In today's fast paced digital world, OSC continues to stay on the cutting edge in technology. Their competitive edge within the industry ensures their dealers have the most up-to-date services, products, and continued commitment to excellence. Their long-term success has been garnered through sacrifices, calculated risks, and a genuine focus on OSC's company goals. For more information please visit www.orourkesales.com.

About Interactive Television Networks Inc.

ITVN manufactures a low cost compact set-top-box that links the home television to IPTV networks and services without the need for a Personal Computer. In addition, ITVN is a provider of proprietary interactive content networks delivered to the television over home broadband. ITVN owns or controls all aspects of its business from content licenses, management, billing, and streaming software to its low cost compact set-top-box. For more information please visit www.itvn.com or contact info@itvn.com.

This press release contains forward-looking statements that involve risks and uncertainties that could cause actual events or results to differ materially from the events or results described in the forward-looking statements, including risks or uncertainties related to the release of ITVN's network and products, the market acceptance of its products and services, competition from companies that provide, or have announced an intention to provide IPTV, the need for subsequent substantial additional financing, and the company's ability to successfully market ITVN's products and services. Additional uncertainties and risks are described in ITVN's most recently filed SEC documents, such as its most recent current reports on Form 8-K. All forward-looking statements are based upon information available to ITVN on the date the statements are first published. ITVN undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Source: Interactive Television Networks, Inc.

CONTACT: Interactive Television Networks, Inc., +1-949-365-5655, info@itvn.com

Web site: http://www.orourkesales.com/

Web site: http://www.itvn.com/

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