Premier Retail Networks Announces Addition of Checkout TV to the Wal-Mart TV Network

Premier Retail Networks Announces Addition of Checkout TV to the Wal-Mart TV Network

Network Expansion is Designed to Improve the Checkout Experience and Provide Community Specific Content by Store

SAN FRANCISCO, Oct. 3 /PRNewswire-FirstCall/ -- Premier Retail Networks (PRN), a wholly-owned subsidiary of Thomson SA (NYSE:TMS), announced today that it will be launching Checkout TV as an addition to the Wal-Mart TV Network. Wal-Mart Checkout TV will entertain and inform shoppers by airing engaging content on flat screen monitors strategically located in checkout lanes of Wal-Mart stores. Checkout TV will be added to the Wal-Mart TV Network starting with eight market areas this year.

Troy Steiner, Senior Director of Media for Wal-Mart commented, "We are very excited about the addition of Checkout TV to the Wal-Mart TV Network. Feedback from our year long pilot was very strong; Checkout TV demonstrated the ability to both engage shoppers and improve their checkout experience. This latest expansion of the Wal-Mart TV Network will provide a great vehicle for further in-store integrated messaging."

The content on Checkout TV is complementary but distinct from content aired on Wal-Mart TV in other areas of the store. Programming at checkout is designed to entertain shoppers as well as inform them about new products and products that are available near the checkout stand. A ticker will provide news and weather updates.

Eric Bindelglass, President of PRN, commented, "In order to maximize relevancy of Checkout TV for Wal-Mart shoppers, programming will be optimized for the checkout area of the store and be customized down to the individual store level with local programming and information. We are looking forward to rolling out this significant network enhancement."

About PRN Corporation

Founded in 1992, the PRN Corporation operates the PRN Network, the largest in-store television network in the United States based on the number of consumers reached each month. Through the PRN Network, PRN enables national and local advertisers to target consumers in over 5,000 leading retail stores in all of the 210 media markets designated by AC Nielsen in the United States. PRN works with retailers and advertisers to create in-store television programming that includes entertainment, news, product information, advertising and community content. Retailers carrying the PRN Network include Albertsons, Best Buy, Circuit City, Costco, Jewel-Osco, Pathmark, Ralphs, SAM'S CLUB, Sears, Shaw's, ShopRite, Star Market, and Wal-Mart Stores. Based on information provided by several third-party research firms and retailers, PRN Network is watched more than 180 million times each month by consumers in retail stores. PRN's headquarters are in San Francisco, California. PRN is wholly-owned by Thomson SA (NYSE:TMS)(NYSE:www.thomson.net), the world leader in integrated solutions (technologies, equipment and services) for the entertainment and media industries. For more information, please visit www.prn.com.

Source: PRN Corporation

CONTACT: Genet Garamendi of Premier Retail Networks, +1-415-808-9167 or Genet_Garamendi@prn.com; or Erica Pettit, +1-212-850-5614 or epettit@fd-us.com, or Evan Smith, CFA, +1-212-850-5606 or esmith@fd-us.com, both for Premier Retail Networks

Web site: http://www.prn.com/

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