Swopex Launches Online DVD Swapping Site for the UK

Swopex Launches Online DVD Swapping Site for the UK

LONDON, September 27/PRNewswire/ --

- "At Just 99p - It's the Cheapest way to get a DVD"

Swopex Limited has announced the launch of SWOPEX (www.swopex.com) - an online community site allowing members to swop their watched or unwanted DVDs for new DVDs for just 99p, legally and with no subscription fees.

Unlike traditional swapping, which is bi-lateral and therefore limits choice and speed, SWOPEX is a multi-lateral swopping network, which effectively gives every member access to an unlimited choice of DVDs very quickly. As explained by Simon Miller, co-founder, "SWOPEX isn't about finding that special someone who wants what you have and has what you want. SWOPEX is like everyone putting their unwanted DVDs in a big pile and being able to take out as many DVDs as they put in. That way we can all get and watch every DVD very cheaply and very quickly."

SWOPEX blends the together elements of 3 phenomenally successful online business models - DVD rental, peer-to-peer file-sharing and auction sites - with significant advantages over each of these business models:

- No subscription - Unlimited Inventory - Legal - Simple-to-Use - Low Cost - Community Experience

According to recent surveys, nearly 80% of UK households will have a DVD player by the end of 2005. Many of these households have 10 or more DVDs, many of which will be sitting on the shelf gathering dust watched once, may be even never opened. For many, the complexity of online auction sites to too great to justify the effort. SWOPEX is so simple that everyone can now get the maximum value out of the DVDs they already own, sending from and receiving to our own door-steps.

"Since one person's Godfather is another person's Titanic, an efficient online swapping exchange will ensure we all get to watch exactly what we want, but at far lower cost than buying or renting or auctioning a DVD" says Simon Miller, co-founder.

Members of SWOPEX will be able to swop any of over 34,000 Region 2 DVDs covering almost every generation and genre as members add to the rapidly growing library of available DVDs which already stands in excess of 4,000 across all types of titles ranging from the latest blockbusters to kids favourites.

For media resources and additional background, please visit http://www.swopex.com/pages/press/

Source: Swopex Ltd

Contact: press@swopex.com, +44-(0)208-997-3553

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