MAkinE and Jeep Take Viewers on the Ride of Their Lives

MAkinE and Jeep Take Viewers on the Ride of Their Lives

MAkinE Studios Creates Stunning Commercial Spot to Introduce the New Jeep Commander 06

LOS ANGELES, Sept. 26 /PRNewswire/ -- MAkinE Studios, an award-winning multi-disciplinary design firm, created a super-charged commercial spot to introduce Jeep's highly-anticipated Jeep Commander 06, which hit show rooms earlier this month. The design-driven spot wraps the power and dynamism of Jeep's latest offering in the rhythm and pace of a cutting-edge music video.

(Photo: http://www.newscom.com/cgi-bin/prnh/20050926/LAM099 )

Working in conjunction with Global Hue in Michigan, MAkinE developed imagery as compelling and unique as, five time Grammy winner, Missy Elliott's original score. The visual journey begins by presenting the car in a clean negative space, from which the viewer is taken on a high-speed ride through a chrome-plated world of blue-hooded Jeep characters and reflective metal arrows. The final destination: a sleek urban landscape that is evocative of the power and luxury of the new Jeep Commander 06.

To create this spot the MAkinE design team embraced the challenge of communicating the powerful, sleek design of the new Jeep Commander 06. By integrating chrome CGI renderings of the truck with urban icons, the MAkinE team achieved a bold composition, featuring visually-stunning imagery. The look and feel of the spot is evocative of a cutting-edge music video, providing the perfect platform to showcase Missy Elliott's "Lose Control" footage.

"The sophisticated design of the vehicle, combined with the mesmerizing rhythm of Missy Elliott's brilliant score, provided all the inspiration we needed for this spot," said, Eduardo Garcia, Art Director, MAkinE. "The pace of the imagery and the beat of the music combine communicate the powerful, sleek design of the Commander 06."

"The genius of the spots is that they provide a beautiful showcase for the new truck and the Jeep brand, while communicating an energy and visual language that we believe people will find interesting and cool," said Fran Westbrooks, ACD/Copywriter, Global Hue.

The commercial, which can be viewed under the "work" tab on the MAkinE website at: http://www.makinestudios.com/, was first aired on Fuse and MTV, and was aired during MTV's VMAs. Originally designed as a teaser, the spots were selected by Jeep to be the primary on-air promotional spot for audiences nationwide.

Credits

Directed by: MAkinE Creative Director: Eduardo Garcia Flame Compositing: Les Umberger Producer: Yupa Editor: Otto Scheuren Animation: Blake Newton, Nate Howe, Link Huang, Sebastian Onusfsak, Andrew Marshall

About MAkinE Studios

MAkinE Studios is a multidisciplinary, award-winning motion graphic firm. With headquarters in Los Angeles, MAkinE's award-winning work spans multiple disciplines, from filmmaking, design, animation and interactive media. Founded in 2002, MAkinE is comprised of live-action directors, editors, designers, animators, and artists. Together, they have created award-winning work for some of the world's most popular brands, including: Qwest, Comcast, Lexus, Mattel, McDonald's, Toyota, Argent, Chevy, Cingular, H&R Block, El Pollo Loco, 76 and Verizon. MAkinE's award credits include: Cyber Cannes 2004: Philosophy Wieden + Kennedy Tokyo, Telly Awards 2005: "Breakfast" McDonald's Use of Animation, "Breakfast" McDonald's Use of Graphics, "Frida" Si TV, "Subway Soccer" Si TV, "DJ Uppercut" Music Video, BDA: Si TV Network Launch and PROMAX: Si TV Network Launch. For more information, please visit MAkinE online at: www.makinestudios.com.

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050926/LAM099 AP PhotoExpress Network: PRN 10 PRN Photo Desk, photodesk@prnewswire.com Source: MAkinE Studios

CONTACT: Jessica Mullens of Mullens Public Relations, +1-415-404-6355, jessica@mullenspr.com, for MAkinE Studios

Web site: http://www.makinestudios.com/

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