United's Commercial, 'A Life,' Deemed a Work of Art by the Museum of Modern Art

United's Commercial, 'A Life,' Deemed a Work of Art by the Museum of Modern Art

'A Life' Becomes Part of the MOMA's Permanent Collection; Touring in Chicago, Dallas and San Francisco

CHICAGO, Sept. 26 /PRNewswire-FirstCall/ -- United Airlines today announced that its television commercial, "A Life," will be displayed in the Museum of Modern Art's (MOMA) permanent collection that starts touring the United States on Oct. 11, 2005. MOMA chose the commercial because it was given the 2005 Association of Independent Commercial Producers (AICP) Award for animation.

"United's unique advertising is making a significant impact with our customers because it shows them that we understand travel is an essential part of their lives," says Dennis Cary, United's senior vice president-Marketing. "It's an honor that our advertising campaign continues to be recognized for its effectiveness, and now has been deemed a 'piece of art' by the Museum of Modern Art."

The award-winning commercial was created by Fallon Minneapolis and shows the important role that travel plays in the life of a business person in work and in pleasure. Animated by Academy Award(R)-winning artist Michael Dudok De Wit, the 60-second spot follows the life of a business person, flying to meetings throughout his career and then flying to leisure trips after retirement. It is set to Gershwin's "Rhapsody in Blue."

"Illustrating a person's life and retirement in 60 seconds was not an easy task," says Stuart D'Rozario, group creative director and copywriter at Fallon. "Michael Dudok De Wit accomplished this beautifully and artfully by making every frame tell a story."

AICP Awards winners are touring the United States as part of the MOMA's permanent collection in selected cities including: San Francisco at the MOMA on Oct. 11; Dallas at the Museum of Art on Oct. 19; Winston-Salem at the North Carolina School of the Arts on Nov. 3; and Chicago at the Museum of Contemporary Art on Nov. 17.

About United

United Airlines (BULLETIN BOARD: UALAQ) is the world's second largest airline and operates more than 3,400 flights a day on United, United Express and Ted to more than 200 U.S. domestic and international destinations from its hubs in Los Angeles, San Francisco, Denver, Chicago and Washington, D.C. With key global air rights in the Asia-Pacific region, Europe and Latin America, United is one of the largest international carriers based in the United States. United is also a founding member of Star Alliance, which provides connections for our customers to 790 destinations in 138 countries worldwide. United's 58,500 employees reside in every U.S. state and in many countries around the world. News releases and other information about United can be found at the company's Web site at united.com.

Worldwide Press Office: Days: 847.700.5538 Evenings/Weekends: 847.700.4088

Source: United Airlines

CONTACT: Worldwide Press Office of United Airlines, Days: +1-847-700-5538, Evenings-Weekends: +1-847-700-4088

Web site: http://www.united.com/

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