RealArcade Launches With Cingular: Leading PC-Based Service Goes Mobile for the First Time in U.S.
RealArcade Launches With Cingular: Leading PC-Based Service Goes Mobile for the First Time in U.S.
Popular Casual Mobile Games Catalog Available Via Monthly Subscription
SEATTLE and SANTA CLARA, Calif., Sept. 28 /PRNewswire-FirstCall/ -- RealNetworks(R), Inc. (NASDAQ:RNWK), the leader in downloadable PC-based casual games, and July Systems, a provider of smart mobile content retailing solutions, announced today that a mobile version of the RealArcade catalogue is now available for Cingular customers. The RealArcade Mobile Store will offer Cingular subscribers access to a rotating selection of leading casual game titles every month.
"Casual games are proving to be a killer genre for mobile games, and no one has more access and experience to casual game titles than Real," said Derrick Morton, RealNetworks' General Manager for Mobile Games. "As the leader in the PC-based casual games business, we believe that our try-before-you-buy and monthly subscription model provides exceptional value to people looking for compelling and fun diversions on their mobile phones."
RealArcade's new mobile games store provides a play-before-you-pay experience that allows consumers to try any game first and subsequently choose to purchase a monthly subscription service. Initially, the popular titles Shape Shifter, Combo Chaos, Gem Drop and Pile Up! will be available. The store will feature new game titles each month provided from both of Real's casual games studios, GameHouse Studios(R) and Mr.Goodliving(TM).
Customers can purchase an unlimited RealArcade GamePass subscription for $5.99 a month or subscribe to individual game titles for $2.49 per month. Cingular customers can purchase games via their mobile phones and through a Web storefront at www.gamehouse.com.
July Systems brings its smart mobile retailing solutions to the RealArcade mobile game service to enable the winning combination of try-before-you-buy and subscription-based pricing. July's patent-pending digital rights management technology smartly enforces access and usage of the mobile games based on users' subscription validity. July's smart retailing technology allows mobile content retailers to offer their consumers a range of sophisticated pricing models including try-before-you-buy, rentals, pay-per-use, deals and subscriptions, as well as advanced personalization and community features.
"July Systems is excited to team with Real to power this unique store," said Ashok Narasimhan, Chairman, CEO & Co-Founder, July Systems. "Combining July's advanced mobile content retailing technology with Reals' hugely popular casual games is a great example of how the mobile games industry can successfully move beyond early adopters to reach the mass market of casual gamers."
In addition to mobile games, Real provides wireless carriers with compelling content applications including, ringtones, mobile video content, and its recently introduced Rhapsody Radio mobile service. Real also provides streaming audio and video technology solutions to wireless carriers and handset manufacturers, including its recently introduced Helix Online TV(TM) application. Real's Helix(TM)-based technology is currently deployed by more than 70 mobile carriers around the world and by more than 50 different handset models on more than 30 million handsets worldwide.
About RealNetworks, Inc.
RealNetworks, Inc. is the leading creator of digital media services and software including Rhapsody(R), RealPlayer 10, and casual PC and mobile games. RealNetworks has more than two million subscribers to its premium content subscription services. Consumers can access and experience audio/video programming and download RealNetworks' consumer software at http://www.real.com/ . Broadcasters, network operators, media companies and enterprises use RealNetworks' products and services to create and deliver digital media to PCs, mobile phones and consumer electronics devices. RealNetworks' corporate information is located at http://www.realnetworks.com/company .
RealNetworks, Rhapsody, RealPlayer, RealArcade, GameHouse, Mr. Goodliving, Online TV and Helix are trademarks or registered trademarks of RealNetworks, Inc. All other companies or products listed herein are trademarks or registered trademarks of their respective owners.
About July Systems
July Systems provides innovative technology solutions that enable mobile operators and content retailers to multiply revenues and profits by transforming the retailing of mobile content to reach the mass-market. July's integrated end-to-end mobile marketplace solutions and managed services are currently deployed across multiple operators and other customers across the US and Europe who reach over 220 million mobile consumers. Founded in 2001, July Systems is privately held, and has its headquarters in Santa Clara, CA, Global Product Center in Bangalore, India, and European offices in Germany and UK. For more information, visit www.julysystems.com.
LEGAL NOTICE REGARDING FORWARD-LOOKING STATEMENTS:
This release contains forward-looking statements regarding the anticipated release of one or more software products and services and their compatibility and functionality with respect to mobile phones that may affect future earnings or financial results. Factors that may impact the forward looking statements include: (a) the successful release of the RealArcade mobile game subscription service on Cingular mobile phones; (b) the ability of Cingular customers to purchase mobile games and/or RealArcade mobile game subscriptions through Web storefronts on Real's online properties; and (c) a continuation of RealNetworks' relationship with July Systems, and other related factors. Actual results could differ materially from those projected in such forward-looking statements. Additional information concerning factors that could cause our actual results to differ materially from those contained in the forward-looking statements can be found in RealNetworks' filings with the Securities and Exchange Commission ("SEC"), including but not limited to the most recent reports on Forms 10-Q and 10-K, which identify important risk factors that could cause actual results to differ from those contained in the forward-looking statements. Copies of filings made with the SEC are available through the SEC's electronic data gather analysis and retrieval system (EDGAR) at www.sec.gov. RealNetworks assumes no obligation to update the forward-looking statements included in this document.
Source: RealNetworks, Inc.
CONTACT: Maureen Farley of RealNetworks, +1-206-892-6653, or mfarley@real.com; or Gigi Wang of July Systems, +1-408-235-1456, or gigi@julysystems.com
Web site: http://www.julysystems.com/
Web site: http://www.realnetworks.com/
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